The Fifteen
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Performance native advertising for travel brands

Your offer, in front of
the travelers who are about to decide.

Whatever you sell in travel, we show it among the stories on news and travel sites to audiences built from intent data: what people search for, the newsletters they received, the trips they read about. Run it yourself or hand it to us. Either way, you and your team see it all live.

New to native advertising? Start with the basics

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A woman seen from behind in an open safari vehicle, watching a herd of elephants on golden grassland below snow-capped Kilimanjaro

Kestrel Journeys

Campaign manager

Good afternoon, Sam

Here’s your overview for September 2026, up to September 22.

Peru is behind pace

735 clicks short on today's pace. We have added a headline; a new picture would help.

View

Monthly click target

17,901

of 29,500 allocated

61% of target · 11,599 remaining · 735 at risk in 1 campaignsee why

Inquiries this month

315

from 14,483 visitors who arrived

81% of clicks arrived · 2.2% of visitors sent an inquiry · View September’s report

Performance

Desktop
5,718
Mobile
12,183
Views
4.72M
Visitors arrived
14,483
Average clicks a day830
Average inquiries a day14.7

Statuses

Active5Paused1Scheduled1Completed1

Targets

Nearing target1
At risk1
On hold at your request1
Target met1

Month-end forecast

Month on track
735 clicks at risk in 1 campaign (behind pace)1,635 clicks on hold at your request

Projected

24,009–24,865

current pace → every target met

Days left

9

needs 774 clicks a day

Not counted: Patagonia (starts September 26).

Daily performance

A demo account with sample numbers. Open the full demo (opens in a new tab)

Getting started

From first call to live results, in four steps.

  1. Tell us about your business

    Create your account in a few minutes, or tell us your goals and book a call with Russell.

  2. We check it’s a fit

    That native suits what you sell and we don’t run your direct competitor. If not, we say so.

  3. Live within four working days

    Send a campaign, or just the goal. Checked in one working day, live within three more.

  4. Watch your results improve

    Every result shows live in your portal, while we test, refine and widen your audiences.

Client campaigns, in their own numbers

More results
36bookings in 30 daysMyTicketsToIndia · AU
2,214inquiries in 90 daysUS client · Tour operator
1,187inquiries in 90 daysUK client · Flights
Demo brand: the cruise line and the airline in these photographs are made up

How we narrow it

We start with everyone who has shown an interest in where you are or what you sell.

Then we narrow them by who they are, where they are and which brands they engage with.

Your campaign reaches the ones who are left, not the crowd. That’s the fifteen.

Fifteen minutes before the gate closes, everyone there is going. We use intent data to find yours: the few out of millions who are ready.

Most media buying pays for the whole terminal.We buy the gate — and show you exactly where the money went.

How we build an audience

A new audience for every campaign, not the same old list.

We research every campaign and read your brief, then build the audience from the signals that fit its objective. It is tested as it runs, the budget moves toward what works, and you see what each audience delivered, live in your portal.

Where the 129 leads came from

1 Ship, 3 Ports, 7 Nights in the Western Caribbean · September 2026

Where the leads came from, September 2026
AudienceleadsShareClicksVisitors arrived
Searched for cruises from Miami or Fort Lauderdale3628%14731166
Saw this sailing before and came back3124%988783
Received newsletters from premium cruise lines2620%1110879
Live within reach of the Miami cruise port2016%988783
Read about the Caribbean islands1612%1110878

A demo account with sample numbers.

All devicesUS

Caribbean

1 Ship, 3 Ports, 7 Nights in the Western Caribbean

Target
8,000
Status
Active· 22 days
Deliver by
September 30
5,6692,331 remaining
View stats

The eight signals we build from Open this campaign in the demo (opens in a new tab)

Where the demand is

We put your ads where people are already searching.

For every campaign we read where people are searching for your trips or your destination, place by place, from Google Trends, and lean the campaign toward the places where the demand is. You see the same map in your portal, dated, so you can see we are not guessing.

1 Ship, 3 Ports, 7 Nights in the Western CaribbeanSolmara Cruises is a demo brand; the searches are real.
Alaska: 13Alabama: 43Arkansas: 36Arizona: 35California: 27Colorado: 24Connecticut: 29District of Columbia: 10Delaware: 39Florida: 100Georgia: 59Hawaii: 17Iowa: 25Idaho: 30Illinois: 25Indiana: 38Kansas: 30Kentucky: 40Louisiana: 39Massachusetts: 26Maryland: 40Maine: 13Michigan: 35Minnesota: 26Missouri: 33Mississippi: 36Montana: 26North Carolina: 47North Dakota: 12Nebraska: 10New Hampshire: 33New Jersey: 38New Mexico: 21Nevada: 42New York: 29Ohio: 37Oklahoma: 31Oregon: 21Pennsylvania: 30Rhode Island: 18South Carolina: 62South Dakota: 10Tennessee: 47Texas: 41Utah: 38Virginia: 28Vermont: 35Washington: 24Wisconsin: 26West Virginia: 31Wyoming: 10

Top states · 51 with searches

  1. 1FloridaWe lean here100
  2. 2South CarolinaWe lean here62
  3. 3GeorgiaWe lean here59
  4. 4North Carolina47
  5. 5Tennessee47
  6. 6Alabama43
  7. 7Nevada42
  8. 8Texas41
  9. 9Kentucky40
  10. 10Maryland40

And 206 US metro areas (DMAs), ranked the same way, in the portal.

Rising travel searches in United States

  • caribbean cruise ship capacity increase Breakout
  • recommend affordable caribbean cruise lines for families +300%
  • royal caribbean cruise overboard +160%

Google Trends, searches in Google's Travel category for “caribbean cruise”, the 30 days to 17 Oct. 100 is the place where the largest share of searches were for this; it is a share, not a count of people.

See it for every trip in the demo (opens in a new tab)

How it works

Two ways to work. One goal: yours.

01

Run it yourself.

Your own travel campaign platform, for brands wanting more eyes on their deals.

  • Create and change your campaigns any time
  • Audiences built from our travel intent data
  • Your own price per click, from prepaid credit
  • Every click live, no minimum term

Every campaign is reviewed before it goes live.

Create your account
02

Or hand it to us.

The same platform, with our team running it for you, like a personal client.

  • We set up and run your campaigns
  • Custom landing pages, built and tested
  • We never run your direct competitor
  • A monthly fee plus clicks, three-month pilot

After the pilot, month to month.

Request access

Who you’ll work with

Senior people only, and they run your campaign themselves.

Led by Russell Goodall: more than ten years in performance marketing, first as a top-performing travel affiliate, then running native acquisition for a major travel publisher. A small, senior team by design, so we move faster than big agencies can.

About The Fifteen

  • Audiences

    An audience for each campaign, built from your page and brief: the newsletters they received from brands like yours, online searches, declared demographics and search data updated daily. No personal data.

  • Advertorial pages

    Written from your own website in different angles and styles, tested against each other, and changed by us when you hand it to us.

  • Media buying

    Native advertising, bought daily by the people who planned it, in the same auctions we spend our own money in every day.

  • Live reporting

    Every campaign, page and site in your own portal as it runs, and a report you can share with your team and your directors.

Advertorial pages

Native is a different kind of click, so we build a different kind of page.

Even the right audience was reading something else a minute ago. An advertorial page tells your story first, then captures the inquiry or sends them on to your site, already interested. We host every page and check it daily.

Included when we run it for you. Running it yourself? Add one to count every visitor and result.

The ad they see

A pagoda on a hillside in Kyoto, above trees turning red and gold

Skip Kyoto's Spring Crowds. Go in November

Most visitors see Kyoto in spring. In November the hills turn red and gold. 12 days, Tokyo to Kyoto, up to 12 people.

Kestrel Journeys Sponsored

Read More

The page it opens

Open this page (opens in a new tab)

  1. Different angles and styles

    Written from your own website, so every price, date and number is one you already publish, and in different angles and styles: a story, a list, a deal, a brochure.

  2. Tested, and the winner named

    Two versions run side by side with the traffic split evenly, and your portal tells you which one brings more requests once the difference is clear, not before. Keep it, and try a new angle against it.

  3. On the page, or on to your site

    Collect the request on the page, or send readers on to your own site. Either way the page counts what it brought, with the site and the ad behind each one, and your own pixels can ride on the ads and the page, so the people who read and did not ask are yours to reach again.

  4. Run for you, or by you

    Hand it to us and we build every version, read the results and make the changes. Run it yourself and you see the same results and choose what to keep.

How the pages work

Straight answers

What buyers ask us before they start.

  • Run it yourself and there is no monthly fee: you set your own price per click, from 30p ($0.35), paid from prepaid credit that starts with a £500 ($650) top-up, and campaigns pause when it runs out; advertorial pages are a paid extra. If we run it for you, it is £1,500 ($1,950) a month plus your clicks, with advertorial pages included, starting with a three-month pilot and then month to month. Every price is on thefifteen.uk/pricing.

  • Not if you run it yourself: stop whenever you like. If we run it for you, there is the three-month pilot, then it runs month to month.

  • On news, travel and lifestyle sites, as sponsored stories and recommendations beside the articles. Your report names every site your money ran on, and the ones we cut. With our page or our tag, a site that keeps sending clicks and no results is flagged once the numbers are clear.

  • From the ad network we buy from. Its code runs on the sites it partners with, so it can tell which brands’ newsletters and offer emails reach someone’s inbox, and what people search for. We pick the brands and categories, such as tour operators or cruise lines; the network finds the people and shows them your ad. We never see a name, an email address or the emails themselves. The network’s own rules also bar targeting anyone under 18, or anyone by health, religion, ethnicity or sexual orientation.

  • We check a campaign within one working day of you sending it, and once we say yes, it is live within three more working days. Changes to a live campaign are checked within one working day too.

More answers: Prices and paymentOperators, cruise lines and hotelsTourist boards

Contact

Reach the travelers already in the market.

Tell us about your business and what you want to achieve. We check it’s a fit, and nothing is spent until you say go.

Get started

Or email hello@thefifteen.uk