Travellers cross a rain-slicked terminal kerb at night while a large illuminated seascape advertisement glows unwatched beside the doors; a black cab loads at the rank.

Performance marketing for travel brandsThe FifteenFifteen minutes before boarding ends, everyone at the gate is a passenger. That’s the fifteen.

A British Airways check-in hall at night — amber departure boards glowing over staffed desks, a queue with a family threading the barriers, a First Class totem marking its own lane, and an illuminated seascape panel on the concrete wall, unwatched.

Everyone is going somewhere. Just not with you.

An airport bar full of people reading menus and phones beneath a large lit seascape advertisement in the top corner.

Your ad is up there. Nobody’s looking.

A duty-free hall at night — travellers drift past a wall of illuminated seascape advertisements, eyes on phones, while shoppers browse the lit glass counters.

Stop buying the terminal. Start filling the flight.

A gate lounge at night, rain streaking the glass. An illuminated yellow gate sign reading 15 glows on a concrete pier above the seating, the words NOW BOARDING lit beneath it. Passengers wait in the rows below, a few of them looking up at the sign.

The Fifteen is the gate.

That’s who we board.

We filter out everyone just passing through, so you’re only buying the passengers ready to fly.

Most media buying pays for the whole terminal.We buy the gate — and build the machine behind it.

How we work

  1. 01

    Custom, always.

    Sites, landing pages, dashboards, funnels, tracking, video calling systems — built from scratch because nothing off the shelf did the job. If it doesn’t exist, we build it.

  2. 02

    Intent is everything.

    Demographics guess. Signals don’t. We buy real behaviour from data platforms — search keywords, email domain signals, browsing patterns. No addresses, no personal data. Just intent, right now.

  3. 03

    Skin in the game.

    We run our own portfolio of monetised sites — our own budget, in the same auctions, every day. We never recommend anything we wouldn’t spend our own money on. We already are.

  4. 04

    Prove it first.

    Three months to prove results — long enough, because we move at a speed big agencies can’t. Then it’s your call: another three months, or three years. We earn every week.

Proof

US client · Media

1,632

campaigns since November 2023

2.7M high-intent clicks delivered, funnelling active travel consumers directly into our clients’ primary campaign paths.

US client · Tour operator

2,214

enquiries in 90 days

From 5.7M opening competitor emails, narrowed to 74K within 60 miles of a departure airport searching for all inclusive packages.

UK client · Flights

1,187

enquiries in 90 days

From 3.4M opening competitor emails, narrowed to 49K within 90 minutes of Heathrow searching for cheap business class flights.

MyTicketsToIndia · AU

36

bookings in 30 days

From 158 in-market enquiries.

Some clients requested anonymity

Who you’ll
work with

Russell Goodall, who leads The Fifteen, wearing a small round 15 pin on his jacket.

Russell Goodall

The Fifteen

Led by Russell Goodall — more than ten years in performance marketing, first as a top-performing travel affiliate, then running native acquisition for one of the world’s largest travel deal publishers.

You get the A-team by default, because there is no B-team.

He works with a hand-picked group of specialists in media buying, audience data and campaign build. The person you talk to is the person doing the work — no account layer, no handover.

Contact

Ready to board?