Performance native advertising for travel brands

Your offer, in front of
the travelers who are about to decide.

Whatever you sell in travel, we show it among the stories on news and travel sites to audiences built from intent data: what people search for, the newsletters they open, the trips they read about. Run it yourself or hand it to us. Either way, you and your team see it all live.

A woman seen from behind in an open safari vehicle, watching a herd of elephants on golden grassland below snow-capped Kilimanjaro

Kestrel Journeys

Campaign manager

Good afternoon, Sam

Here’s your overview for September 2026, up to September 22.

Peru is behind pace

735 clicks short on today's pace. We have added a headline; a new picture would help.

View

Monthly click target

17,901

of 29,500 allocated

61% of target · 11,599 remaining · 735 at risk in 1 campaignsee why

Inquiries this month

315

from 14,483 visitors who arrived

81% of clicks arrived · 2.2% of visitors sent an inquiry · View September’s report

Performance

Desktop
5,718
Mobile
12,183
Views
4.72M
Visitors arrived
14,483
Average clicks a day830
Average inquiries a day14.7

Targets

Nearing target1
At risk1
On hold at your request1
Target met1

Month-end forecast

Month on track
735 clicks at risk in 1 campaign (behind pace)1,635 clicks on hold at your request

Projected

24,009–24,865

current pace → every target met

Days left

9

needs 774 clicks a day

Not counted: Patagonia (starts September 26).

Daily performance

A demo account with sample numbers. Open the full demo (opens in a new tab)

Client campaigns, in their own numbers

More results
36bookings in 30 daysMyTicketsToIndia · AU
2,214inquiries in 90 daysUS client · Tour operator
1,187inquiries in 90 daysUK client · Flights
Demo brand: the cruise line and the airline in these photographs are made up

How we narrow it

We start with everyone who has shown an interest in where you are or what you sell.

Then we narrow them by who they are, where they are and which brands they engage with.

Your campaign reaches the ones who are left, not the crowd. That’s the fifteen.

Fifteen minutes before the gate closes, everyone there is going. We use intent data to find yours: the few out of millions who are ready.

The portal

Today’s numbers, not last month’s PDF.

Open the full demo (opens in a new tab)

01 The live report

A demo account with sample numbers.

Everything you asked us to deliver, live: clicks and conversions against your goals, for every campaign, image and site, by audience, region and device.Then generate a branded report and share it with your team, your board or your partners.

02 Who sees your ads

A demo account with sample numbers.

We build the audience for each campaign from your page and your brief: by what they search for, the competitors' emails they open, what they read, the airports and cruise ports they leave from, and their age. On a page we build and host, also whether they have seen you before.You see who we will reach, in plain words, before it runs, and we lean your campaigns toward the places where people are searching most for your trips this week.

03 Build a campaign yourself

A demo account with sample numbers.

Full control of your campaign: image ads, banners or video, with your pictures, headlines and text, changed whenever you like.As you build it, we suggest what works for your goal and destination, from the campaigns we have already run.

04 The month, before it ends

A demo account with sample numbers.

From the moment a campaign is built, and every time you add one, you see where your month will land: clicks, conversions and how far your credit goes.If a campaign drifts, we act before the month ends.

The live reportEverything you asked us to deliver, live: clicks and conversions against your goals, for every campaign, image and site, by audience, region and device.Then generate a branded report and share it with your team, your board or your partners.

How we build an audience

A new audience for every campaign, not the same old list.

We research every campaign and read your brief, then build the audience from the signals that fit its objective. It is tested as it runs, the budget moves toward what works, and you see what each audience delivered, live in your portal.

Where the 129 leads came from

1 Ship, 3 Ports, 7 Nights in the Western Caribbean · September 2026

Where the leads came from, September 2026
AudienceleadsShareClicksVisitors arrived
Searched for cruises from Miami or Fort Lauderdale3628%14731166
Saw this sailing before and came back3124%988783
Opened emails from premium cruise lines2620%1110879
Live within reach of the Miami cruise port2016%988783
Read about the Caribbean islands1612%1110878

A demo account with sample numbers.

All devicesUS

Caribbean

1 Ship, 3 Ports, 7 Nights in the Western Caribbean

Target
8,000
Status
Active· 22 days
Deliver by
September 30
5,6692,331 remaining

The signals we build from

What they're doing now

In the market nowTravelers researching, comparing and pricing where you are or what you sell right now.
What they searchThe trips, places and dates they type into a search box.
Emails they openPeople who open newsletters from your competitors.
What they readThe travel stories and destination guides around your ad.

Who and where they are

Near where they leaveWithin reach of your departure points.
Who they areDeclared age and gender, alone or layered on any of the above.

With a page we build

Seen you beforePeople who read a page we built for you and came back.
Like your best customersModeled on the travelers who inquired or booked on a page we built for you.

Only when your campaign lands on an advertorial page we build and host: that is how we see who came back and who inquired.

We combine these for each campaign, from your page and your brief, and you see the plan before it runs.

Open this campaign in the demo (opens in a new tab)

How it works

Two ways to work. One goal: yours.

01

Run it yourself.

For brands that want more eyes on their deals. Set up and manage your own campaigns with your own headlines, images and links, changed whenever you like, on an audience we build for each campaign from your page and brief.

You set your own price per click, from prepaid credit. We check each campaign within one working day, then check it daily and suggest what to change, and your portal reports it live. Advertorial pages are a paid extra.

  • Your own price per click, from prepaid credit
  • No minimum term
  • An audience built for each campaign
  • Advertorial pages as a paid extra

Campaigns pause at zero. Top up any time.

02

Or hand it to us.

Everything in self-serve, managed for you like a personal client. Send us your campaigns, or just the goal, and we build the advertorial pages, test their angles against each other and keep improving the whole path.

You keep the same portal and the same audiences, and see every test and every result live. You pay a monthly fee plus your clicks, starting with a three-month pilot, and we move at a speed big agencies can’t match.

  • Advertorial pages built and tested for you
  • Managed hands-on, like a personal client
  • A monthly fee plus your clicks
  • A three-month pilot, invoiced monthly

After the pilot, month to month.

Who you’ll work with

Senior people only, and they run your campaign themselves.

Led by Russell Goodall: more than ten years in performance marketing, first as a top-performing travel affiliate, then running native acquisition for one of the world’s largest travel deal publishers. A small, senior team by design, so we move faster than big agencies can.

About The Fifteen
  • Audiences

    An audience for each campaign, built from your page and brief: competitor email opens, online searches, declared demographics and search data updated daily. No personal data.

  • Advertorial pages

    Written from your own website in different angles and styles, tested against each other, and changed by us when you hand it to us.

  • Media buying

    Native advertising, bought daily by the people who planned it, in the same auctions we spend our own money in every day.

  • Live reporting

    Every campaign, page and site in your own portal as it runs, and a report you can share with your team and your directors.

Advertorial pages

Native is a different kind of click, so we build a different kind of page.

Even the right audience was reading something else a minute ago. An advertorial page tells your story first, then captures the inquiry or sends them on to your site, already interested. We host every page and check it daily.

Included when we run it for you. A paid extra if you run it yourself.

The ad they see

A pagoda on a hillside in Kyoto, above trees turning red and gold

Skip Kyoto's Spring Crowds. Go in November

Most visitors see Kyoto in spring. In November the hills turn red and gold. 12 days, Tokyo to Kyoto, up to 12 people.

Kestrel Journeys Sponsored

Read More
  1. Different angles and styles

    Written from your own website, so every price, date and number is one you already publish, and in different angles and styles: a story, a list, a deal, a brochure.

  2. Tested, and the winner named

    Two versions run side by side with the traffic split evenly, and your portal tells you which one brings more requests once the difference is clear, not before. Keep it, and try a new angle against it.

  3. On the page, or on to your site

    Collect the request on the page, or send readers on to your own site. Either way the page counts what it brought, with the site and the ad behind each one, and your own pixels can ride on the ads and the page, so the people who read and did not ask are yours to reach again.

  4. Run for you, or by you

    Hand it to us and we build every version, read the results and make the changes. Run it yourself and you see the same results and choose what to keep.

Most media buying pays for the whole terminal.We buy the gate — and show you exactly where the money went.

Straight answers

What buyers ask us before they start.

  • Run it yourself and you set your own price per click, paid from prepaid credit, and campaigns pause when it runs out; advertorial pages are a paid extra. If we run it for you, you pay a monthly fee plus your clicks, with advertorial pages included, starting with a three-month pilot and then month to month.

  • Not if you run it yourself: stop whenever you like. If we run it for you, there is the three-month pilot, then it runs month to month.

  • No. Inquiries, bookings, guide requests and referrals come through a page we build or our tag on yours, so we see which site and which ad brought each one without asking you for anything.

  • Some people tap an ad and leave before your page loads, so your analytics never sees them. With our tag on your page, your report shows the clicks and the visitors who actually arrived side by side, and you can check both against your own numbers.

  • On news, travel and lifestyle sites, as sponsored stories and recommendations beside the articles. Your report names every site your money ran on, and the ones we cut. With our page or our tag, a site that keeps sending clicks and no results is flagged once the numbers are clear.

  • A page between the ad and your own site, written like an article: it tells your story first, then takes the request or sends the reader on to you. We write it from your own website in different angles and styles and test them against each other. It is included when we run it for you, and a paid extra if you run it yourself.

  • Yes, in your own ad accounts. Give us your Meta, Google Ads or LinkedIn pixel ids in your portal and the ad network fires them on every impression and click of your ads; on a page we host they load with the reader’s consent, with a lead event on the thank-you so you can leave out the people who already asked. Clicks through to your own site arrive tagged, so your existing pixels catch those too. The audiences build where you already advertise. We keep none of it, and there is no charge for it.

  • Your daily check says so while the month is still running, and what to change: the picture, the headline, the audience, the market, or a site that sends clicks and no results. If native is the wrong channel for what you sell, we will tell you.

  • Clicks start the day a campaign goes live. Native takes a few weeks to learn which audiences, pages and sites work best for what you sell, so judge it over weeks, not days. That is why a campaign we run for you starts with a three-month pilot.

  • No. Nobody can honestly promise a number before a campaign has run. We show you what happened, live, in a report you can check against your own analytics.

  • We check a campaign within one working day of you sending it, and once we say yes, it is live within three more working days. Changes to a live campaign are checked within one working day too.

Contact

Find out who’s looking for what you sell.

Tell us where you are or what you sell, and we will size the audience for it with real numbers, before you spend anything.