# The Fifteen

> The Fifteen is a performance marketing agency for travel brands. Most media buying pays for the terminal — the whole building, most of it browsing. We buy the fifteen: people with a date, a budget and a destination in mind, minutes from committing.

## The name

The gate closes fifteen minutes before departure. That last window — after the searching, after the comparing, minutes from committing — is the only part of the journey worth paying for.

## What we do

- Native and paid social buying: audiences built from real signals — competitor email opens, buying-intent searches, proximity to the departure airports the fares fly from
- Campaign management: creative, budgets, pacing and daily optimisation, run by the people who built the plan
- Publisher quality auditing: checking where the ads actually ran, and cutting the placements that waste budget
- Attribution and measurement: what worked, what didn't, and where the next pound should go

## How we work

- Custom, always: sites, landing pages, dashboards, funnels, tracking and video-calling systems, built from scratch because nothing off the shelf did the job
- Intent is everything: audiences are built from behaviour — search keywords, email domain signals, browsing patterns — not demographics. No addresses, no personal data
- Skin in the game: we run our own portfolio of monetised sites, spending our own budget in the same auctions, every day
- Prove it first: three months to prove results, then it is the client's call — another three months, or three years

## Proof

Every figure below is published on https://thefifteen.uk and is the same number
that renders on that page. Most clients requested anonymity.

- US client, media: 1,632 campaigns since November 2023, delivering 2.7M high-intent clicks into clients' primary campaign paths
- US client, tour operator: 2,214 enquiries in 90 days — from 5.7M opening a competitor's email, narrowed to 74K within 60 miles of a departure airport searching for all-inclusive packages
- UK client, flights: 1,187 enquiries in 90 days — from 3.4M opening a competitor's email, narrowed to 49K within 90 minutes of Heathrow searching for cheap business-class fares
- MyTicketsToIndia, AU: 36 bookings in 30 days from 158 in-market enquiries

The method is travel-first but not travel-only — the same approach has run in
other consumer categories. Those campaigns are not published, so their figures
are deliberately not listed here.

## Who you work with

Russell Goodall leads the work: more than ten years in performance marketing,
first as a top-performing travel affiliate, then running native acquisition for
one of the world's largest travel deal publishers. He works with a hand-picked
group of specialists in media buying, audience data and campaign build. The
person a client talks to is the person doing the work — no account layer, no
handover.

## Contact

- Website: https://thefifteen.uk
- Email: hello@thefifteen.uk
- The website has a live chat where visitors can describe what they need, and a 20-minute video call can be booked from inside it

## Pages

- https://thefifteen.uk — the site
- https://thefifteen.uk/privacy — privacy policy
- https://thefifteen.uk/terms — terms of use
- https://thefifteen.uk/cookies — cookie policy

## Company

- The Fifteen is a trading name of All Good Marketing Ltd, London, United Kingdom
- Company number 15863529
- VAT 477890037
- Registered office: 86-90 Paul Street, London, England, United Kingdom, EC2A 4NE
- Companies House: https://find-and-update.company-information.service.gov.uk/company/15863529
- LinkedIn: https://www.linkedin.com/company/all-good-marketing-ltd/