Kestrel Journeys
Campaign report
September 1–22, 2026 · month to date · 8 campaigns
Prepared by The Fifteen
A live link: correct the moment it is opened.
Updated September 22, 2:30 pm
Clicks
17,901
61% of the 29,500 target
Visitors who arrived
14,483
81% of clicks
Inquiries
315
2.2% of visitors
Ad views
4.72M
0.38% of views were clicked
Delivery against target
17,901 of 29,500 clicks delivered with 9 days left. On the current pace the month finishes between 24,009 and 24,865 against a plan of 24,865. 1 campaign is at risk of missing its own target (735 clicks); the reason is noted in the portal. 1 more starts later in the month.
Device split
17,901 clicks- Mobile and tablet12,18368%
- Desktop5,71832%
0.38% of 4,722,891 ad views were clicked.
Daily performance
Average a day
830
Where your inquiries came from
by the audience that found themEvery inquiry is traced back through the visit and the click to the audience that found the traveler first. The rate is inquiries per visitor who arrived; the account average is 2.2%.
What they search for
The trips, places and dates they type into a search box
- Visitors
- 2,597
- Inquiries
- 65
- Rate
- 2.5%
Already in the market
Travelers researching, comparing and pricing where you are or what you sell right now
- Visitors
- 2,841
- Inquiries
- 64
- Rate
- 2.3%
Opening emails from brands like yours
People who open newsletters from your competitors
- Visitors
- 2,942
- Inquiries
- 64
- Rate
- 2.2%
What they read
The travel stories and destination guides around your ad
- Visitors
- 2,059
- Inquiries
- 33
- Rate
- 1.6%
Like your best customers
Modeled on the travelers who already inquired or booked
- Visitors
- 1,444
- Inquiries
- 32
- Rate
- 2.2%
Back for a second look
People who have already been to your site
- Visitors
- 946
- Inquiries
- 24
- Rate
- 2.5%
Near the airports you fly from
Within reach of your departure points
- Visitors
- 910
- Inquiries
- 17
- Rate
- 1.9%
Who they are
Declared age and gender, alone or layered on any of the above
- Visitors
- 745
- Inquiries
- 15
- Rate
- 2.0%
| Audience | Visitors | Inquiries | Rate |
|---|---|---|---|
What they search for The trips, places and dates they type into a search box | 2,597 | 65 | 2.5% |
Already in the market Travelers researching, comparing and pricing where you are or what you sell right now | 2,841 | 64 | 2.3% |
Opening emails from brands like yours People who open newsletters from your competitors | 2,942 | 64 | 2.2% |
What they read The travel stories and destination guides around your ad | 2,059 | 33 | 1.6% |
Like your best customers Modeled on the travelers who already inquired or booked | 1,444 | 32 | 2.2% |
Back for a second look People who have already been to your site | 946 | 24 | 2.5% |
Near the airports you fly from Within reach of your departure points | 910 | 17 | 1.9% |
Who they are Declared age and gender, alone or layered on any of the above | 745 | 15 | 2.0% |
A traveler matched by two audiences is credited to both in proportion; the totals add back to the 315 inquiries above. We never see names or email addresses.
Where they came from
17,901 clicksBy state, from the traveler’s own location. Hover a state or a row.
Top states
Campaign report and target summary
17,901 clicks| Campaign | Status | Target | Delivered | Desktop | Mobile | Arrived | Inquiries |
|---|---|---|---|---|---|---|---|
| Japan · 2 campaigns | |||||||
 Japan in autumn: 12 days from Tokyo to Kyoto KJ-1042 · Live September 1 · 22 days | Active | 6,000 | 4,383 | 1,260 | 3,123 | 3,530 | 78 |
 Japan's cherry blossom season, spring 2027 KJ-1049 · Live September 15 · 8 days | Active | 3,000 | 1,389 | 447 | 942 | 1,113 | 24 |
| Iceland · 1 campaign | |||||||
 Iceland's Ring Road, in groups of twelve KJ-1043 · Live September 1 · 22 days | Active | 4,500 | 3,136 | 1,123 | 2,013 | 2,549 | 54 |
| Peru · 1 campaign | |||||||
 Machu Picchu and the Sacred Valley, 10 days KJ-1044 · Live September 3 · 20 daysAt risk | Active | 4,000 | 2,269 | 708 | 1,561 | 1,841 | 42 |
| Morocco · 1 campaign | |||||||
 Morocco: Marrakech to the Sahara, 9 days KJ-1045 · Live September 1 · 14 days | Paused | 3,000 | 1,365 | 442 | 923 | 1,106 | 23 |
| Vietnam · 1 campaign | |||||||
 Vietnam north to south, 14 days KJ-1046 · Live September 1 · 22 days | Active | 3,500 | 2,859 | 869 | 1,990 | 2,315 | 52 |
| Patagonia · 1 campaign | |||||||
 Patagonia's trekking season opens in November KJ-1047 · Starts September 26 | Scheduled | 3,000 | 0 | 0 | 0 | 0 | 0 |
| Norway · 1 campaign | |||||||
 Northern lights in Norway: 2027 dates now open KJ-1048 · Live September 1 · 18 days | Completed | 2,500 | 2,500 | 869 | 1,631 | 2,029 | 42 |
| Total | 29,500 | 17,901 | 5,718 | 12,183 | 14,483 | 315 | |
Japan in autumn: 12 days from Tokyo to Kyoto
Active- Delivered
- 4,383 / 6,000
- Arrived
- 3,530
- Inquiries
- 78
Iceland's Ring Road, in groups of twelve
Active- Delivered
- 3,136 / 4,500
- Arrived
- 2,549
- Inquiries
- 54
Machu Picchu and the Sacred Valley, 10 days
Active- Delivered
- 2,269 / 4,000
- Arrived
- 1,841
- Inquiries
- 42
Morocco: Marrakech to the Sahara, 9 days
Paused- Delivered
- 1,365 / 3,000
- Arrived
- 1,106
- Inquiries
- 23
Vietnam north to south, 14 days
Active- Delivered
- 2,859 / 3,500
- Arrived
- 2,315
- Inquiries
- 52
Patagonia's trekking season opens in November
Scheduled- Delivered
- 0 / 3,000
- Arrived
- 0
- Inquiries
- 0
Northern lights in Norway: 2027 dates now open
Completed- Delivered
- 2,500 / 2,500
- Arrived
- 2,029
- Inquiries
- 42
Japan's cherry blossom season, spring 2027
Active- Delivered
- 1,389 / 3,000
- Arrived
- 1,113
- Inquiries
- 24