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Good afternoon, Sam

Here’s your overview for September 2026, up to September 22.

Peru is behind pace

735 clicks short on today's pace. We have added a headline; a new picture would help.

View

Monthly click target

17,901

of 29,500 allocated

61% of target · 11,599 remaining · 735 at risk in 1 campaignsee why

Inquiries this month

315

from 14,483 visitors who arrived

81% of clicks arrived · 2.2% of visitors sent an inquiry · View September’s report

Performance

Desktop
5,718
Mobile
12,183
Views
4.72M
Visitors arrived
14,483
Average clicks a day830
Average inquiries a day14.7

Targets

Nearing target1
At risk1
On hold at your request1
Target met1

Month-end forecast

Month on track
735 clicks at risk in 1 campaign (behind pace)1,635 clicks on hold at your request

Projected

24,009–24,865

current pace → every target met

Days left

9

needs 774 clicks a day

Not counted: Patagonia (starts September 26).

Daily performance

Device split

17,901 clicks
  • Mobile and tablet12,18368%
  • Desktop5,71832%

0.38% of 4,722,891 ad views were clicked.

Top campaigns

by clicks
View report
  • Japan in autumn: 12 days from Tokyo to Kyoto

    Japan

    73% of target
    4,383
  • Iceland's Ring Road, in groups of twelve

    Iceland

    70% of target
    3,136
  • Vietnam north to south, 14 days

    Vietnam

    82% of target
    2,859
  • Northern lights in Norway: 2027 dates now open

    Norway

    100% of target
    2,500

Where your inquiries came from

by the audience that found them

Every inquiry is traced back through the visit and the click to the audience that found the traveler first. The rate is inquiries per visitor who arrived; the account average is 2.2%.

  • What they search for

    The trips, places and dates they type into a search box

    Visitors
    2,597
    Inquiries
    65
    Rate
    2.5%
  • Already in the market

    Travelers researching, comparing and pricing where you are or what you sell right now

    Visitors
    2,841
    Inquiries
    64
    Rate
    2.3%
  • Opening emails from brands like yours

    People who open newsletters from your competitors

    Visitors
    2,942
    Inquiries
    64
    Rate
    2.2%
  • What they read

    The travel stories and destination guides around your ad

    Visitors
    2,059
    Inquiries
    33
    Rate
    1.6%
  • Like your best customers

    Modeled on the travelers who already inquired or booked

    Visitors
    1,444
    Inquiries
    32
    Rate
    2.2%
  • Back for a second look

    People who have already been to your site

    Visitors
    946
    Inquiries
    24
    Rate
    2.5%
  • Near the airports you fly from

    Within reach of your departure points

    Visitors
    910
    Inquiries
    17
    Rate
    1.9%
  • Who they are

    Declared age and gender, alone or layered on any of the above

    Visitors
    745
    Inquiries
    15
    Rate
    2.0%

A traveler matched by two audiences is credited to both in proportion; the totals add back to the 315 inquiries above. We never see names or email addresses.

Where they came from

17,901 clicks

By state, from the traveler’s own location. Hover a state or a row.

Alaska: 32 clicksAlabama: 81 clicksArkansas: 47 clicksArizona: 474 clicksCalifornia: 2,621 clicksColorado: 475 clicksConnecticut: 236 clicksDistrict of Columbia: 118 clicksDelaware: 48 clicksFlorida: 1,388 clicksGeorgia: 465 clicksHawaii: 97 clicksIowa: 64 clicksIdaho: 66 clicksIllinois: 775 clicksIndiana: 144 clicksKansas: 62 clicksKentucky: 77 clicksLouisiana: 93 clicksMassachusetts: 837 clicksMaryland: 321 clicksMaine: 63 clicksMichigan: 326 clicksMinnesota: 324 clicksMissouri: 156 clicksMississippi: 34 clicksMontana: 46 clicksNorth Carolina: 481 clicksNorth Dakota: 15 clicksNebraska: 47 clicksNew Hampshire: 81 clicksNew Jersey: 630 clicksNew Mexico: 68 clicksNevada: 157 clicksNew York: 1,833 clicksOhio: 317 clicksOklahoma: 81 clicksOregon: 408 clicksPennsylvania: 618 clicksRhode Island: 64 clicksSouth Carolina: 154 clicksSouth Dakota: 19 clicksTennessee: 182 clicksTexas: 1,506 clicksUtah: 181 clicksVirginia: 475 clicksVermont: 31 clicksWashington: 857 clicksWisconsin: 187 clicksWest Virginia: 23 clicksWyoming: 16 clicks

Top states

Why a campaign may miss

735 clicks at risk
  • Machu Picchu and the Sacred Valley, 10 days

    Running behind: on today's pace it reaches 3,265 of its 4,000 clicks by September 30. We are adding headlines and widening the audience to close the gap.

    735 short
  • Morocco: Marrakech to the Sahara, 9 days

    Paused at your request while the brochure is updated. Not counted as at risk: you chose to stop it.

    1,635 on hold

Activity

September 2026

September 20

  • We added a third headline to lift a slow week

    Machu Picchu and the Sacred Valley, 10 days · The Fifteen

Nearing target

1 at 80% or more
  • Vietnam north to south, 14 days

    2,859 of 3,500 · stops by itself at its target

    82%

The full report, every campaign

Kestrel Journeys is a made-up brand. Every number in this demo is sample data.