The short version: this site sets almost nothing. Below is the full, live list — it’s generated from the same inventory our consent banner runs on, so it can’t go out of date. Last reviewed July 2026.
These make the site work — sign-in, security, and remembering the cookie choices you make here. They don't need consent and can't be switched off.
| Name | Set by | What it does | Lasts | Type |
|---|---|---|---|---|
| agmc_admin | All Good Marketing Ltd (first-party) | Keeps our own team signed in to the site's admin area. Never set for visitors. | 30 days | cookie |
| agmc_chat | All Good Marketing Ltd (first-party) | Stores your chat conversation in your own browser so it survives a page reload. Only exists if you use the chat. | Until cleared | localStorage |
| agmc_chat_seen | All Good Marketing Ltd (first-party) | Remembers that you've seen the chat greeting, so we don't badge it again. | Until cleared | localStorage |
| agmc_consent | All Good Marketing Ltd (first-party) | Remembers the cookie choices you made on this banner, so we can honour them and not ask again. | 12 months | cookie |
| Daily.co session | Daily.co (video calls) | Technical cookies required to run a video call you booked with us. Only set on the call page itself. | Session | cookie |
Help us understand what's working — numbers, not names. Only run if you allow them.
| Name | Set by | What it does | Lasts | Type |
|---|---|---|---|---|
| _clck | Microsoft Clarity | Keeps a random ID for your browser so Clarity can tell repeat visits apart. Only set if you allow statistics. | 1 year | cookie |
| _clsk | Microsoft Clarity | Joins the pages you view into a single session so we can see how a visit flowed. Only set if you allow statistics. | 1 day | cookie |
| _ga | Google Analytics | Random ID Google Analytics uses to tell one browser from another, so repeat visits are not counted as new people. Only set if you allow statistics. | 2 years | cookie |
| _ga_4YW0QKB00K | Google Analytics | Keeps the state of your visit for this specific Analytics property — when the session started and whether it is still running. Only set if you allow statistics. | 2 years | cookie |
| CLID | Microsoft Clarity | Set by clarity.ms to identify the first time your browser was seen. Only set if you allow statistics. | 1 year | cookie |
Occasionally we send a named contact an unlisted briefing page written for them. Those pages set no cookies and store nothing in your browser, which is why they show no consent banner. Our server does keep a short visit log — the time the page was opened, the type of device, an approximate location (city and country), and the IP address — used solely to confirm the page reached the person it was written for and to time our follow-up. We rely on legitimate interests for this; write to us and we’ll show you or delete what’s held.
When you make a choice, we store a record of it — what you chose, when, and which version of this policy you saw — keyed to a random ID held only in your own browser. We never store your IP address with it. That record is how we prove we honoured your choice, and it’s yours to query: the ID is shown above when you have an active choice.
Questions? hello@thefifteen.uk