What we collect when you use this site, why, and what you can do about it. Last updated 14 August 2026.
This site is run by All Good Marketing Ltd (trading as The Fifteen), company number 15863529, VAT 477890037, registered at 86-90 Paul Street, London, England, United Kingdom, EC2A 4NE. We're the data controller for everything on this page. Questions, access requests, or want something deleted — email hello@thefifteen.uk.
The chat widget. If you use the chat, we collect what you tell it — typically your name, email, what you're working on, and a rough budget or timeline. If you record a voice note, the audio is sent to a transcription service to convert it to text (see "Who we share it with" below); we keep the transcript, not necessarily the original audio. If you ask us to call you, we take a phone number for exactly that. None of this is asked for up front — it's gathered naturally in conversation, and you can simply not answer.
Booking a call. If you book a video call through the site, we collect your name, email, and what you'd like to discuss, so we can send a calendar invite and prepare properly.
Cookies and similar technology. Covered in full, and kept separately up to date, on our cookie policy — including the two analytics tools we run (only with your consent) and the handful of strictly necessary cookies the site needs to function.
Unlisted briefing pages. If we've sent you a named, private page written for you, our server logs when it was opened, an approximate location, and your device type, to confirm it reached you and to time our follow-up — no cookies are set for these pages. Detail is on the cookie policy too.
For the chat, we rely on your consent — given by the act of typing into it — which you can withdraw at any time by simply not continuing the conversation, or by asking us to delete what you've shared. For a booked call, we rely on contract — we need your details to actually hold the call you asked for. Where we rely on legitimate interests instead (the private briefing-page visit log described above), we say so at the point it applies.
We use a small number of processors to run the chat and booking system — none of them are permitted to use your data for their own purposes.
| Who | What for | What they see |
|---|---|---|
| Anthropic | Powers the chat's replies | The conversation text, as you type it |
| Groq | Transcribes voice notes to text | The audio of a voice note, if you record one |
| Resend | Sends us an email when you get in touch | Your name, email, and what you told us |
| Supabase | Stores everything above | All of it, for as long as we keep it (see below) |
Some of these process data outside the UK/EEA. Where that happens, it's under their standard contractual clauses (SCCs) — the approved legal mechanism for doing so. We don't sell or share your data with anyone for advertising, and never have.
| What | Kept for | Then |
|---|---|---|
| A chat that doesn't turn into an enquiry | 90 days from your last message | Automatically deleted |
| A saved enquiry (you shared enough for us to follow up) | 24 months from when you got in touch | Automatically deleted |
| A booked call | As long as needed for the business relationship | Deleted or anonymised when no longer needed |
These are enforced automatically, not just a policy on paper. If any of this ever relates to an actual financial transaction or tax record, UK statutory minimums (typically 6 years) override the periods above for that specific record.
Data in transit is encrypted (HTTPS throughout). Access to stored data is restricted to our own team via a password-protected admin area; we don't hand out credentials or share access with anyone outside All Good Marketing Ltd.
You can ask us to show you what we hold about you, correct it, or delete it, at any time — email hello@thefifteen.uk and we'll action it directly; there's no form to fill in. If you're not satisfied with how we've handled your data, you can complain to the UK's Information Commissioner's Office at ico.org.uk/make-a-complaint. If you're contacting us from outside the UK, your own country's data protection authority will generally offer an equivalent right, alongside the same rights above, which we honour regardless of where you're writing from.
If we change what we collect or why, we'll update this page and change the date at the top. We won't backdate a change to cover something we already did. For the terms that apply to using this site more generally, see our terms of use.
Questions? hello@thefifteen.uk