What we collect when you use this site, why, and what you can do about it. Last updated 16 August 2026.
This site is run by All Good Marketing Ltd (trading as The Fifteen), company number 15863529, VAT 477890037, registered at 86-90 Paul Street, London, England, United Kingdom, EC2A 4NE. We're the data controller for everything on this page. Questions, access requests, or want something deleted — email hello@thefifteen.uk.
The chat widget. If you use the chat, we collect what you tell it — typically your name, email, what you're working on, and a rough budget or timeline. If you ask us to call you, we take a phone number for exactly that. None of this is asked for up front — it's gathered naturally in conversation, and you can simply not answer.
Voice notes. If you record one, the audio is sent to a transcription service (see the table below), turned into text, and then discarded. We never store the recording itself — only the transcript, which is then treated exactly like a typed message.
Booking a call. If you book a video call through the site, we collect your name, email, and what you'd like to discuss, so we can send a calendar invite and prepare properly.
During the video call itself. The call runs on Daily.co. We do not record calls — no audio, no video, nothing kept. The one thing that is stored is the call's text chat: if you or we type a message in the sidebar during the call, that message is saved against the booking so we don't lose a link or a detail shared mid-conversation.
Cookies and similar technology. Covered in full, and kept separately up to date, on our cookie policy — including the two analytics tools we run (only with your consent) and the handful of strictly necessary cookies the site needs to function.
Unlisted briefing pages. If we've sent you a named, private page written for you, our server logs when it was opened, an approximate location, and your device type, to confirm it reached you and to time our follow-up — no cookies are set for these pages. Detail is on the cookie policy too.
For the chat, we rely on your consent — given by the act of typing into it — which you can withdraw at any time by simply not continuing the conversation, or by asking us to delete what you've shared. For a booked call, we rely on contract — we need your details to actually hold the call you asked for. Where we rely on legitimate interests instead, we say so at the point it applies. There are two: the private briefing-page visit log described above, and business contact details where we approached an organisation first — which has its own section below.
Everything above describes information you gave us yourself. This part is different. If we approached you about your organisation’s marketing, we held your details before you had heard of us, and you are entitled to know exactly what and from where.
What we hold: your name, job title, work email address or phone number, and the organisation you work for. Business contact details, in your professional capacity, and nothing about you outside your job.
Where we got it:your organisation’s own website, public professional profiles, and — where the organisation is publicly funded — its published records: procurement notices, committee papers, budgets and annual reports. We do not buy contact lists, and we never collect personal data about consumers for this.
Why we’re allowed to: our legitimate interests in contacting organisations that buy the kind of marketing we do. We think that is fair here because the details are professional rather than private, the subject is directly relevant to the job you hold, the approach is individual rather than bulk, and stopping it takes one line of reply. If that balance ever fails for you, your objection settles it, not ours.
How long: 24 months from the last time we contacted you, and sooner if you ask. Unlike the automatic deletions in the table below, this one is a review rather than a scheduled job — so if you want it gone today, tell us and it is gone today.
Saying no: reply and say stop, or email hello@thefifteen.uk. You have an absolute right to object to direct marketing — there is no balancing test on our side once you have said so, and we do not ask why. All the other rights below apply to you in full.
Nothing here is decided by a machine. The chat is answered by an AI, and it drafts a summary of your enquiry for us to read — but no decision that affects you is made automatically. A person reads every conversation, and any decision about whether and how we work together is made by a person, in a conversation with you. You are not profiled and nothing is scored.
None of it is compulsory. You are not required by law or by contract to give us anything on this site. If you would rather not use the chat, or would rather not answer one of its questions, nothing happens except that we know less about what you need — email hello@thefifteen.uk instead and you will get the same answer from the same people.
And this site is not for children.It is a business service aimed at people buying marketing for an organisation. We don’t knowingly collect anything from under-18s; if you think a child has sent us something, tell us and we will delete it.
We use a small number of processors to run the chat and booking system. A processor acts only on our instructions — none of the companies in this table are permitted to use your data for their own purposes.
| Who | What for | What they see |
|---|---|---|
| Anthropic | Powers the chat's replies | The conversation text, as you type it |
| Groq | Transcribes voice notes to text | The audio of a voice note, if you record one |
| Resend | Sends us an email when you get in touch | Your name, email, and what you told us |
| Daily.co | Runs the video call you booked | The live call itself, which is never recorded. Not the in-call chat — that is ours, and is stored with the booking |
| Supabase | Stores everything above | All of it, for as long as we keep it (see below) |
Some of these process data outside the UK/EEA. Where that happens, it's under their standard contractual clauses (SCCs) — the approved legal mechanism for doing so. We don't sell or share your data with anyone for advertising, and never have.
If — and only if — you allow statistics cookies, we run two analytics tools. Neither runs at all until you say yes, and you can change that decision at any time on our cookie policy page.
Google Analytics tells us how many people visit and which pages they read. Google acts as our processor for this, under Google's own data processing terms.
Microsoft Clarity shows us how pages are actually used — where people scroll, click and get stuck — including replays of anonymous sessions. We want to be straight about this one, because it works differently from everything else on this page: Microsoft is not our processor. For Clarity, Microsoft is an independent data controller in its own right — it does not act on our instructions, and it may use what it collects under its own privacy statement, not ours. We have deliberately excluded the chat from Clarity entirely: the conversation panel is masked in the page's own code, so nothing you type or send in the chat is captured in a session replay.
| What | Kept for | Then |
|---|---|---|
| A chat that doesn't turn into an enquiry | 90 days from your last message | Automatically deleted |
| A saved enquiry (you shared enough for us to follow up) | 24 months from when you got in touch | Automatically deleted |
| A booked call, and any chat during it | 24 months from the date of the call | Automatically deleted |
All three are enforced automatically — a scheduled job runs every day and deletes what has passed the dates above, so none of it depends on anyone remembering. You don't have to wait for those dates either: ask us to delete yours and we'll do it that day.
If any of this ever relates to an actual financial transaction or tax record, UK statutory minimums (typically 6 years) override the periods above for that specific record.
Data in transit is encrypted (HTTPS throughout). Access to stored data is restricted to our own team via a password-protected admin area; we don't hand out credentials or share access with anyone outside All Good Marketing Ltd.
You can ask us to show you what we hold about you, correct it, or delete it, at any time — email hello@thefifteen.uk and we'll action it directly; there's no form to fill in.
You have the same right to ask us to restrict how we use your data rather than delete it, to object to us using it at all, and to be sent a portable copy of what you gave us in a common file format. Where we rely on your consent — the chat — you can withdraw it whenever you like, and withdrawing it doesn't undo anything that was lawful before you did. Every one of these goes to the same address, and none of them costs you anything.
If you're not satisfied with how we've handled your data, you can complain to the UK's Information Commissioner's Office at ico.org.uk/make-a-complaint. If you're contacting us from outside the UK, your own country's data protection authority will generally offer an equivalent right, alongside the same rights above, which we honour regardless of where you're writing from.
If we change what we collect or why, we'll update this page and change the date at the top. We won't backdate a change to cover something we already did. For the terms that apply to using this site more generally, see our terms of use.
Questions? hello@thefifteen.uk