Reports
Clicks, the visitors who arrived and the quote requests they sent, across your campaigns.
Clicks
1,446
of 3,000 target
Visitors who arrived
1,157
80% of clicks · counted by our tracking on the page
Quote requests
25
2.2% of visitors requested a quote
Why a campaign may miss
0 clicks at risk- 1,554 on hold
First class to Dubai, with a night on the ground
Paused at your request while the fares are repriced. Not counted as at risk: you chose to stop it.
Device split
1,446 clicks- Mobile and tablet93565%
- Desktop51135%
0.43% of 335,373 ad views were clicked.
Daily performance
Average a day
69
Where your quote requests came from
by the audience that found themEvery quote request is traced back through the visit and the click to the audience that found the traveler first. The rate is quote requests per visitor who arrived; the account average is 2.2%.
Who they are
Declared age and gender, alone or layered on any of the above
- Visitors
- 702
- Quote requests
- 13
- Rate
- 1.8%
What they search for
The trips, places and dates they type into a search box
- Visitors
- 455
- Quote requests
- 12
- Rate
- 2.7%
| Audience | Visitors | Quote requests | Rate |
|---|---|---|---|
Who they are Declared age and gender, alone or layered on any of the above | 702 | 13 | 1.8% |
What they search for The trips, places and dates they type into a search box | 455 | 12 | 2.7% |
A traveler matched by two audiences is credited to both in proportion; the totals add back to the 25 quote requests above. We never see names or email addresses.
Your pictures, best first
by click-throughClick-through is clicks per impression: what the picture and headline earn on the page. The account average is 0.43%. The quote request rate beside it says whether the people a picture brought were the right ones.
Best click-throughFirst class to Dubai, with a night on the ground
Dubai
- Click-through
- 0.43%
- Clicks
- 1,446
- Quote requests
- 25 · 2.2%
Where they came from
1,446 clicksBy state, from the traveler’s own location. Hover a state or a row.
Top states
Campaign report and target summary
1,446 clicks| Campaign | Status | Target | Delivered | Views | Desktop | Mobile | Arrived | Quote requests |
|---|---|---|---|---|---|---|---|---|
| Dubai · 1 campaign | ||||||||
 First class to Dubai, with a night on the ground AF-3305 · Live September 1 · 15 days | Paused | 3,000 | 1,446 | 335,373 | 511 | 935 | 1,157 | 25 |
| Total | 3,000 | 1,446 | 335,373 | 511 | 935 | 1,157 | 25 | |
First class to Dubai, with a night on the ground
Paused- Delivered
- 1,446 / 3,000
- Arrived
- 1,157
- Quote requests
- 25
About these numbers
ClicksWhat the ad network counts, and what self-serve credit is drawn against. Refreshed through the day; the network’s own figures can run up to two and a half hours behind, so today fills in by the evening.
Visitors who arrivedClicks that became a page load our tracking saw. The gap is people who tap and leave before the page opens. You can check every visit in your own analytics.
Quote requestsCounted on the page where the traveler takes the step — your form, or one we build. We report what happened; we never promise a number of quote requests.