thefifteen.ukCampaign manager

Know it is working.
Show anyone why.

Every campaign we run produces a live page — origin markets, delivery against target, and every site the money ran on. Not a PDF at month end. A link that is correct the moment it is opened.

Why reporting is the product

Most media reporting describes the seller, not the buyer.

It arrives at month end, in the partner’s own terms — impressions, click-through, cost per click — and someone at your end still has to turn it into something the person holding the budget will read. By the time that is done, the month it describes is over and the decision it should have informed has already been made.

We think that translation is our job, not yours. So the reporting is not a document we produce about our work. It is the product, and it is live.

What you get

Six things, and none of them is a PDF.

Everything below comes out of the campaign itself. Nothing is assembled by hand at month end, which is why it is current when you open it rather than current when someone last had time.

  • A live report page

    A link, not a file. Send it to anyone who needs it — no logins to hand out, and no version that is already out of date by the time it is opened.

  • Where the audience came from

    Origin market by region, on a map, split by device. Where demand actually came from, not just how much of it there was.

  • Delivery against target

    What was promised, what was delivered, and — when the two differ — why. Written into the report rather than explained afterwards on a call.

  • Every site the money ran on

    We audit where the advertising actually ran and cut what wastes budget. You see both lists: what we kept, and what we removed. Most partners cannot show you this — when the network is the placement, there is nothing to disclose.

  • An embed for your own site

    The same data as a widget you can drop into your own site or intranet, so the numbers sit where people already look instead of in an attachment somebody has to go and find.

  • Exports when a file is needed

    Some meetings still need a document and some finance teams still need a spreadsheet. The export is the same data as the link, not a second version of the truth that can drift away from it.

What we will not promise

We cannot tell you we caused the sale.

Nobody honestly can. The gap between someone reading an advertisement and someone deciding is not measurable, and a partner who claims otherwise is selling you a number they cannot show their working for.

What we report is what we can stand behind: who we reached, on what signal, where the money ran, and what they did when they arrived. That is a smaller claim than the one you will hear elsewhere. It is also one you can check.

Who this is for

Same product. Two quite different reasons to want it.

  • Destination organisations

    CVBs, DMOs and visitor economy partnerships — where the reporting is how the budget gets defended.

  • Operators and brands

    Where the reporting is how the next spend decision gets made. That page is being written — talk to us in the meantime.

See it with your own numbers

Tell us what you sell and where, and we will build the report against a real campaign shape — so you are looking at your own market rather than a demo.