The portal — The Fifteen

How it works

Two ways to work. One goal: yours.

Self-serve ad platforms hand you the bidding, the budgets and the daily checking. A full-service agency takes all of it away. Your portal sits between the two: you pick the audience, write the ads and decide what runs and when, and the part that takes a specialist stays with us. Or hand it to us and we run all of it like a personal client, advertorial pages included: the same audiences, the same portal.

01

Run it yourself.

For brands that want more eyes on their deals. Set up and manage your own campaigns on our travel audiences, with your own headlines, images and links, changed whenever you like. If no audience fits, we build one.

You set your own price per click, from prepaid credit. We check each campaign within one working day, then check it daily and suggest what to change, and your portal reports it live. Advertorial pages are a paid extra.

Your own price per click, from prepaid credit
No minimum term
Our audiences, or one built for you
Advertorial pages as a paid extra

Campaigns pause at zero. Top up any time.

02

Or hand it to us.

Everything in self-serve, managed for you like a personal client. Send us your campaigns, or just the goal, and we build the advertorial pages, test their angles against each other and keep improving the whole path.

You keep the same portal and the same audiences, and see every test and every result live. You pay a monthly fee plus your clicks, starting with a three-month pilot, and we move at a speed big agencies can’t match.

Advertorial pages built and tested for you
Managed hands-on, like a personal client
A monthly fee plus your clicks
A three-month pilot, invoiced monthly

After the pilot, month to month.

Either way, we do the part that takes judgment. We build the audiences from real signals, buy the media every day and move the budget toward what is working while the month is still running. You never open an ad account, and you never need to learn one.

Why it’s live

Most media reporting describes the seller, not the buyer.

It arrives at month end, in the partner’s own terms — impressions, click-through, viewability — and someone at your end still has to turn it into something the person holding the budget will read. By the time that is done, the month it describes is over and the decision it should have informed has already been made.

We think that translation is our job, not yours. So the reporting is not a document we produce about the work. It is how you see the work, live.

No overlap

We never run two clients after the same travelers.

Our audiences come from what travelers already do: the emails they open, the trips they research, the destinations they read about. So we never run two companies at once that sell the same kind of trip, to the same market, at the same price. A luxury river cruise selling to the UK and a budget ocean cruise selling to the US can both run with us. Two luxury river cruises selling to the UK cannot.

That is why the portal is by application. Tell us what you sell and where, and we check it doesn’t overlap with anyone we already run before we open your account. If you want your whole category to yourself, that is available on a managed campaign, priced separately.

Request access

What you get

Everything you get, and none of it waits for month end.

Everything below comes out of the campaign itself. Nothing is assembled by hand at month end, which is why it is current when you open it rather than current when someone last had time.

01 · Dashboard

The month, before it ends

Delivery against target
What was promised, what was delivered, and — when the two differ — why. Written into the report rather than explained afterwards on a call.
Clicks, and the people who arrived
A click is what an ad network counts. A visitor is someone who reached your page. The report shows both, so the gap between them is in front of you rather than hidden from you.

A demo account with sample numbers.

02 · Reports

Every campaign, against its target

Every site the money ran on
We audit where the advertising actually ran, and every site sits beside what it brought: the visitors who arrived and the inquiries. The ones that send clicks and nothing else are cut, and you see both lists: what we kept, and what we removed. Most partners cannot show you this — when the network is the placement, there is nothing to disclose.
Exports when a file is needed
Some meetings still need a document and some finance teams still need a spreadsheet. The export is the same data as the link, not a second version of the truth that can drift away from it.

A demo account with sample numbers.

03 · Audiences

Where every inquiry came from

Which audience brought each inquiry
With our tracking on your page, every inquiry is matched to the audience that found the traveler, so the budget moves toward the signals that bring people who act, while the month is still running.
Where the audience came from
Origin market by region, on a map, split by device. Where demand actually came from, not just how much of it there was.

A demo account with sample numbers.

04 · Create

Create a campaign yourself

Your headline, your picture, your audiences
Pick the audiences from ours, write the headline, choose the picture and the dates. We check it, build it and run it; you watch it arrive. Try it here.

A demo account with sample numbers.

Everything above is the demo portal, working, on a made-up brand with sample numbers. Open the full demo (opens in a new tab)

Advertorial pages

Native is a different kind of click, so we build a different kind of page.

Someone reading the news was not shopping a minute ago. An advertorial page tells your story first, then takes the inquiry or sends them on to your own site, already interested. We host every page and check it daily. Included when we run it for you. A paid extra if you run it yourself.

Different angles and styles
Written from your own website, so every price, date and number is one you already publish, and in different angles and styles: a story, a list, a deal, a brochure.
Tested, and the winner named
Two versions run side by side with the traffic split evenly, and your portal tells you which one brings more inquiries once the difference is clear, not before. Keep it, and try a new angle against it.
On the page, or on to your site
Take the inquiry on the page, or send readers on to your own booking page. Either way the page counts what it brought, with the site and the ad behind each one.
Run for you, or by you
Hand it to us and we build every version, read the results and make the changes. Run it yourself and you see the same results and choose what to keep.

Sample pages, for made-up brands

A story A list A deal A brochure A partner page

What we measure

The objective you set, counted, not estimated.

Clicks and the visitors who arrived, or calls, inquiries, form fills and messages: whichever objective you set, every one is counted and matched to the audience that brought it, while the campaign is still running. With our tracking on your page we see who arrived; on a landing page we build, we see the whole path, from the ad to the inquiry.

What we will not do is promise a number before we start. We show you what happened, in a report you can check against your own analytics.

Who this is for

Same product. Two quite different reasons to want it.

Looking straight down on a palm tree, white sand and turquoise surf on a Maldives beach

Destinations Tourist boards and destination marketing organizationsCVBs, DMOs and visitor economy partnerships — where the reporting is how the budget gets defended.

A woman seen from behind in an open safari vehicle, watching a herd of elephants on golden grassland below snow-capped Kilimanjaro

Operators Tour operators, cruise lines, hotels and airlinesSpending their own money — where the reporting is how the next spend decision gets made, before the season ends.

Self-serve or fully managed.Live numbers. Full transparency. Campaigns monitored 24/7 and checked daily by us.

Good afternoon, Jordan

Monthly click target

Brochure requests this month

Performance

Statuses

Targets

Month-end forecast

Daily performance

How it works

Run it yourself.

Or hand it to us.

Why it’s live

No overlap

What you get

The month, before it ends

Delivery against target

Clicks, and the people who arrived

Every campaign, against its target

Every site the money ran on

Exports when a file is needed

Where every inquiry came from

Which audience brought each inquiry

Where the audience came from

Create a campaign yourself

Your headline, your picture, your audiences

Advertorial pages

Different angles and styles

Tested, and the winner named

On the page, or on to your site

Run for you, or by you

What we measure

Who this is for

Find out who’s looking for what you sell.

Good afternoon, Jordan

Monthly click target

Brochure requests this month

Performance

Statuses

Targets

Month-end forecast

Daily performance

How it works

Run it yourself.

Or hand it to us.

Why it’s live

No overlap

What you get

The month, before it ends

Delivery against target

Clicks, and the people who arrived

Every campaign, against its target

Every site the money ran on

Exports when a file is needed

Where every inquiry came from

Which audience brought each inquiry

Where the audience came from

Create a campaign yourself

Your headline, your picture, your audiences

A report you can forward

A live report link

An embed for your own site

Advertorial pages

Different angles and styles

Tested, and the winner named

On the page, or on to your site

Run for you, or by you

What we measure

Who this is for

Find out who’s looking for what you sell.