Good afternoon, Riley
Here’s your overview for September 2026, up to September 22.
Napa Valley is behind pace
639 clicks short on today's pace. We have added a headline; a new picture would help.
Performance
Targets
Month-end forecast
Projected
27,472–28,245
current pace → every target met
Days left
9
needs 811 clicks a day
Not counted: Aspen (starts September 27).
Daily performance
Average a day
975
Device split
20,953 clicks- Mobile and tablet15,96376%
- Desktop4,99024%
0.37% of 5,700,212 ad views were clicked.
Top campaigns
by clicks
5,954Riviera Maya all-inclusive: seven nights, every meal included
Riviera Maya
74% of target
5,075Saltmere Cabo: suites with a private plunge pool
Los Cabos
73% of target
3,841Maui oceanfront: winter 2027 dates now open
Maui
70% of target
2,500Charleston in the fall: a long weekend in the historic district
Charleston
100% of target
Where your bookings came from
by the audience that found themEvery booking is traced back through the visit and the click to the audience that found the traveler first. The rate is bookings per visitor who arrived; the account average is 1.2%.
Opening emails from brands like yours
People who open newsletters from your competitors
- Visitors
- 4,497
- Bookings
- 51
- Rate
- 1.1%
What they search for
The trips, places and dates they type into a search box
- Visitors
- 3,479
- Bookings
- 44
- Rate
- 1.3%
Already in the market
Travelers researching, comparing and pricing where you are or what you sell right now
- Visitors
- 3,395
- Bookings
- 39
- Rate
- 1.1%
Like your best customers
Modeled on the travelers who already inquired or booked
- Visitors
- 1,876
- Bookings
- 24
- Rate
- 1.3%
Near the airports with direct flights to you
Within reach of your departure points
- Visitors
- 1,262
- Bookings
- 14
- Rate
- 1.1%
Who they are
Declared age and gender, alone or layered on any of the above
- Visitors
- 1,216
- Bookings
- 11
- Rate
- 0.9%
Back for a second look
People who have already been to your site
- Visitors
- 501
- Bookings
- 7
- Rate
- 1.4%
What they read
The travel stories and destination guides around your ad
- Visitors
- 573
- Bookings
- 5
- Rate
- 0.9%
| Audience | Visitors | Bookings | Rate |
|---|---|---|---|
Opening emails from brands like yours People who open newsletters from your competitors | 4,497 | 51 | 1.1% |
What they search for The trips, places and dates they type into a search box | 3,479 | 44 | 1.3% |
Already in the market Travelers researching, comparing and pricing where you are or what you sell right now | 3,395 | 39 | 1.1% |
Like your best customers Modeled on the travelers who already inquired or booked | 1,876 | 24 | 1.3% |
Near the airports with direct flights to you Within reach of your departure points | 1,262 | 14 | 1.1% |
Who they are Declared age and gender, alone or layered on any of the above | 1,216 | 11 | 0.9% |
Back for a second look People who have already been to your site | 501 | 7 | 1.4% |
What they read The travel stories and destination guides around your ad | 573 | 5 | 0.9% |
A traveler matched by two audiences is credited to both in proportion; the totals add back to the 195 bookings above. We never see names or email addresses.
Where they came from
20,953 clicksBy state, from the traveler’s own location. Hover a state or a row.
Top states
Why a campaign may miss
639 clicks at risk- 639 short
Napa in harvest season: three nights with tastings
Running behind: on today's pace it reaches 3,361 of its 4,000 clicks by September 30. We are adding headlines and widening the audience to close the gap.
- 1,755 on hold
Scottsdale spa weekend, with a round of golf
Paused at your request while the spa is refurbished. Not counted as at risk: you chose to stop it.
Activity
September 2026September 20
Two new headlines for the harvest weekends
Napa in harvest season: three nights with tastings · Riley