Reports
Clicks, the visitors who arrived and the quote requests they sent, across your campaigns.
Clicks
2,965
of 5,000 target
Visitors who arrived
2,373
80% of clicks · counted by our tracking on the page
Quote requests
46
1.9% of visitors requested a quote
Why a campaign may miss
856 clicks at risk- 856 short
Tokyo in business class: spring 2027 fares are out
Running behind: on today's pace it reaches 4,144 of its 5,000 clicks by September 30. We are adding headlines and widening the audience to close the gap.
Device split
2,965 clicks- Mobile and tablet1,86263%
- Desktop1,10337%
0.43% of 686,880 ad views were clicked.
Daily performance
Average a day
137
Where your quote requests came from
by the audience that found themEvery quote request is traced back through the visit and the click to the audience that found the traveler first. The rate is quote requests per visitor who arrived; the account average is 1.9%.
What they search for
The trips, places and dates they type into a search box
- Visitors
- 851
- Quote requests
- 18
- Rate
- 2.1%
Opening emails from brands like yours
People who open newsletters from your competitors
- Visitors
- 911
- Quote requests
- 18
- Rate
- 2.0%
Near the airports you fly from
Within reach of your departure points
- Visitors
- 611
- Quote requests
- 10
- Rate
- 1.7%
| Audience | Visitors | Quote requests | Rate |
|---|---|---|---|
What they search for The trips, places and dates they type into a search box | 851 | 18 | 2.1% |
Opening emails from brands like yours People who open newsletters from your competitors | 911 | 18 | 2.0% |
Near the airports you fly from Within reach of your departure points | 611 | 10 | 1.7% |
A traveler matched by two audiences is credited to both in proportion; the totals add back to the 46 quote requests above. We never see names or email addresses.
Your pictures, best first
by click-throughClick-through is clicks per impression: what the picture and headline earn on the page. The account average is 0.43%. The quote request rate beside it says whether the people a picture brought were the right ones.
Best click-throughTokyo in business class: spring 2027 fares are out
Tokyo
- Click-through
- 0.43%
- Clicks
- 2,965
- Quote requests
- 46 · 1.9%
Where they came from
2,965 clicksBy state, from the traveler’s own location. Hover a state or a row.
Top states
Campaign report and target summary
2,965 clicks| Campaign | Status | Target | Delivered | Views | Desktop | Mobile | Arrived | Quote requests |
|---|---|---|---|---|---|---|---|---|
| Tokyo · 1 campaign | ||||||||
 Tokyo in business class: spring 2027 fares are out AF-3302 · Live September 1 · 22 daysAt risk | Active | 5,000 | 2,965 | 686,880 | 1,103 | 1,862 | 2,373 | 46 |
| Total | 5,000 | 2,965 | 686,880 | 1,103 | 1,862 | 2,373 | 46 | |
Tokyo in business class: spring 2027 fares are out
Active- Delivered
- 2,965 / 5,000
- Arrived
- 2,373
- Quote requests
- 46
About these numbers
ClicksWhat the ad network counts, and what self-serve credit is drawn against. Refreshed through the day; the network’s own figures can run up to two and a half hours behind, so today fills in by the evening.
Visitors who arrivedClicks that became a page load our tracking saw. The gap is people who tap and leave before the page opens. You can check every visit in your own analytics.
Quote requestsCounted on the page where the traveler takes the step — your form, or one we build. We report what happened; we never promise a number of quote requests.