More travelers on your partner pages
We put your hotel, things-to-do and deals pages in front of travelers already planning a trip like yours, in the markets you want visitors from. Then we show what your partners got from it, live.
Outdoors is behind pace
900 clicks short on today's pace. We have added a headline and are testing a new picture.
Guide requests this month
774
from 16,539 visitors who arrived
83% of clicks arrived · 4.7% of visitors requested a visitor guide · View September’s report
Who you answer to
Your partners fund the marketing. They want to see what it sent them.
Most destination budgets come from the businesses you promote: room tax, hotel assessments, partner fees and co-op buy-ins. Those same hotels and attractions sit on your board. They do not count impressions. They count referrals to their own websites, and heads in beds.
So a campaign for you has one job: put travelers on the pages where your partners are listed, and show each partner what came through.
What we run
Campaigns that send travelers to your listings, not your homepage.
Native advertising, bought daily by the people who planned it, for travelers who are already choosing where to go.
Your partner pages, promoted
Places to stay, things to do, deals and offers, events. We promote the pages your partners pay to be on, so the traffic lands where their listings are.
In your drive and fly markets
By state, region or city, wherever you want visitors from. The audience is people already researching a trip like yours, in the last 90 days.
Timed to your need periods
Shoulder season, midweek, an event weekend. The campaign runs on your dates, ahead of the travel period it is selling.
A co-op your partners can buy into
Hotels and attractions add their own offer to the same campaign. One buy, one audience, and each partner's results on its own line of the report.
Advertorial pages
Native is a different kind of click, so we build a different kind of page.
Someone reading the news was not planning a trip a minute ago. An advertorial page tells your story first, then takes the guide request or sends them on to your partners, already interested. We host every page and check it daily. Included when we run it for you. A paid extra if you run it yourself.
Different angles and styles
Written from your own website, so every price, date and number is one you already publish, and in different angles and styles: a story, a list, a deal, a brochure.
Tested, and the winner named
Two versions run side by side with the traffic split evenly, and your portal tells you which one brings more guide requests and referrals once the difference is clear, not before. Keep it, and try a new angle against it.
On the page, or on to your partners
Take the guide request on the page, or send readers on to your partners. Either way the page counts what it brought, with the site and the ad behind each one.
Run for you, or by you
Hand it to us and we build every version, read the results and make the changes. Run it yourself and you see the same results and choose what to keep.
What you report
Partner referrals, partner by partner, while the campaign runs.
A click from your site through to a partner’s own website is a referral, and it is the number your board already tracks. With our tag on your pages, we count every one and put it next to the campaign and the market that sent it.
You do not have to take our word for it. The referrals leave your site, so your own analytics can count them too.
Referrals by partner
Which hotels and attractions got the clicks, how many, and from which market. The line each partner asks you for.
Where your visitors came from
Origin market by state or region, on a map, split by device. The same markets you plan your media in.
Delivery against target
What was promised, what was delivered, and why if the two differ. Written in the report, not explained later on a call.
A link, an embed or a spreadsheet
Send the link to your board and partners with no logins to hand out. Put the same numbers on your own site, or export them for finance.
Where it ran
Judged by what it sent your partners, not by the clicks.
Clicks are easy to count and easy to doubt, and your board does not count them anyway. Every guide request and partner referral counted by our tag on your pages, or on a page we build, carries the site and the ad that sent it.
Every site your money ran on, named
Your report names each site and puts its clicks beside the visitors who arrived and the guide requests and partner referrals it sent, for every campaign.
Cut when the numbers are clear
When a site keeps sending clicks and nothing else, your daily check says so, with the numbers, and tells you to cut it. Only when the difference is clear, not bad luck, and the report keeps both lists: kept and cut.
Every ad, the same way
Each ad gets the same line: its clicks, the guide requests and referrals it brought, and the rate, so you can see which picture and headline bring visitors who act.
Nothing from your partners
A referral is counted as the visitor leaves your site for a partner’s, so nobody has to send you their figures before your board sees what the campaign did.
How it works
No long commitment before we have shown you anything.
A managed campaign starts with a three-month pilot. Run it yourself and there is no minimum term at all.
Hand it to us
Tell us the pages, the markets and the dates. We plan the campaign, build and test the advertorial pages and run all of it like a personal client, for a monthly fee plus the clicks, starting with a three-month pilot.
Or run it yourself
In your own portal: set up and manage your own campaigns on our audiences, with your own headlines, pictures and links, and set your own price per click, paid from prepaid credit. No minimum term; advertorial pages are a paid extra. We check every campaign within one working day, and it is live within three working days of our yes.
Paid the way your budget works
Campaigns we run go against a signed order or purchase order, capped at its budget and invoiced monthly. There is no ad account to open.
Ready for a matching-funds claim
If a state co-op or grant matches your spend, the invoices and the final report show what ran, where and when.
What we measure
The objective you set, counted, not estimated.
Partner referrals, clicks and the visitors who arrived, guide requests or newsletter sign-ups: whichever objective you set, every one is counted and matched to the audience and origin market that brought it, ready for the board report.
What we will not do is promise a number before we start. We show you what happened, in a report you can check against your own analytics.
Straight answers
What buyers ask us before they start.
Run it yourself and you set your own price per click, paid from prepaid credit, and campaigns pause when it runs out; advertorial pages are a paid extra. If we run it for you, you pay a monthly fee plus your clicks, with advertorial pages included, starting with a three-month pilot and then month to month.
Not if you run it yourself: stop whenever you like. If we run it for you, there is the three-month pilot, then it runs month to month.
No. Guide requests and partner referrals are counted on your own pages by our tag, or on a page we build, each with the site and the ad that sent it. Nothing comes from your partners: a referral is counted as the visitor leaves your site for theirs.
Some people tap an ad and leave before your page loads, so your analytics never sees them. With our tag on your page, your report shows the clicks and the visitors who actually arrived side by side, and you can check both against your own numbers.
On news, travel and lifestyle sites, as sponsored stories and recommendations beside the articles. Your report names every site your money ran on, and the ones we cut. With our page or our tag, a site that keeps sending clicks and no guide requests or referrals is flagged once the numbers are clear.
A page between the ad and your own site, written like an article: it tells your story first, then takes the request or sends the reader on to you. We write it from your own website in different angles and styles and test them against each other. It is included when we run it for you, and a paid extra if you run it yourself.
Your daily check says so while the month is still running, and what to change: the picture, the headline, the audience, the market, or a site that sends clicks and no guide requests or referrals. If native is the wrong channel for what you sell, we will tell you.
Clicks start the day a campaign goes live. Native takes a few weeks to learn which audiences, pages and sites work best for what you sell, so judge it over weeks, not days. That is why a campaign we run for you starts with a three-month pilot.
No. Nobody can honestly promise a number before a campaign has run. We show you what happened, live, in a report you can check against your own analytics.
We check a campaign within one working day of you sending it, and once we say yes, it is live within three more working days. Changes to a live campaign are checked within one working day too.
Contact
Find out who’s looking for what you sell.
Tell us where you are or what you sell, and we will size the audience for it with real numbers, before you spend anything.