For tour operators, cruise lines, hotels and airlines

Travelers ready to book, at a price you know

We find the people already shopping for what you sell, near where they leave from. You control the ads, see what each campaign brings in as it happens, and pay a price per click you set yourself.

The ring road in southern Iceland under a pink evening skyPhoto · Rory Hennessey / UnsplashDemo account · sample numbers

Peru is behind pace

735 clicks short on today's pace. We have added a headline; a new picture would help.

View

Monthly click target

17,901

of 29,500 allocated

61% of target · 11,599 remaining · 735 at risk in 1 campaignsee why

Sound familiar?

You have bought travel media before. It cost too much and told you too little.

  • The price kept going up

    Here you set the price per click yourself, paid from prepaid credit, and raise or lower it any day. You know what a campaign costs before it starts, and it stops when the credit runs out.

  • Every change took an email and a wait

    Your headlines, pictures and audiences are yours to change in your own portal, whenever you like. We check each change within one working day, before it goes live.

  • You found out how it went a month later

    Every campaign is live in front of you: clicks, inquiries and bookings against target, by audience and market, while the season is still running.

  • Nobody told you what to change

    We check your campaigns every day and tell you what to change: the picture, the headline, the audience or the market.

  • The clicks never matched the bookings

    On an advertorial page we build, every inquiry carries the site and the ad that sent it, so each site is judged by what it brought, not by its clicks, and the ones that send clicks and nothing else are cut.

What runs on its own

The checks that save you money run every day, whether anyone is looking or not.

  • Paused at target

    When a campaign nears its click target, it pauses itself. You never pay for clicks you did not plan for.

  • Paused when your page breaks

    We check every live campaign's landing page. If it stops loading, the campaign pauses, and it restarts when the page is back.

  • Paused when the credit runs out

    Run it yourself and campaigns spend from prepaid credit and pause at zero, so a month never ends with a bill you did not plan for. Top up when you want more.

Advertorial pages

Native is a different kind of click, so we build a different kind of page.

Someone reading the news was not shopping a minute ago. An advertorial page tells your story first, then takes the inquiry or sends them on to your own site, already interested. We host every page and check it daily. Included when we run it for you. A paid extra if you run it yourself.

  • Different angles and styles

    Written from your own website, so every price, date and number is one you already publish, and in different angles and styles: a story, a list, a deal, a brochure.

  • Tested, and the winner named

    Two versions run side by side with the traffic split evenly, and your portal tells you which one brings more inquiries once the difference is clear, not before. Keep it, and try a new angle against it.

  • On the page, or on to your site

    Take the inquiry on the page, or send readers on to your own booking page. Either way the page counts what it brought, with the site and the ad behind each one.

  • Run for you, or by you

    Hand it to us and we build every version, read the results and make the changes. Run it yourself and you see the same results and choose what to keep.

Who we reach

The few already shopping for what you sell, near where they leave from.

Found by what they search, the competitors’ emails they open and the trips they read about in the last 90 days. Add age and gender, or use them on their own.

  • Tours & holidays

    People researching the trip, within reach of the airport it leaves from.

  • Cruises

    People searching the itinerary, near the port or its fly-cruise gateways.

  • Hotels & resorts

    People pricing a stay where you are, in the cities with direct flights to you.

  • Flights

    People searching the route, within reach of the airport it departs from.

What you see

Whether to put more money behind it, answered mid-season.

The report runs live and it is a link, so you can send it to whoever owns the budget without exporting anything.

Every campaign against its target, mid-month, from a tour operator's demo account with sample numbers. Open it in the demo (opens in a new tab)
  • On pace or not, today

    Delivered against target for every campaign, so a slow one gets fixed while there is still budget and season left.

  • Which audience brought each booking

    With our tracking on your page, every booking or inquiry is matched to the audience that found the traveler.

  • Which picture and headline work

    Every image and headline ranked by what it brought in, including ours against yours.

  • Every site your money ran on

    The full list with each site's clicks, the inquiries it brought when they come through our page or our tag, and the ones we cut, so your brand never runs somewhere you would not have chosen.

Why native

Search is capped. Native is not.

Only so many people search for what you sell, and you are already buying most of them. Native reaches the ones who have not searched yet. They convert less often, so the work is buying them well enough that it still pays. That is our job, and the report shows whether we did it.

How it works

Two ways to start, and no long commitment either way.

Either way we build the audiences and buy the media in our own accounts, so you never open an ad account.

  1. Run it yourself

    For more eyes on your deals. Set up and manage your own campaigns in your own portal, on our audiences, with your own headlines, pictures and links. Your own price per click and no minimum term; campaigns pause when the credit runs out. Advertorial pages are a paid extra.

  2. Or hand it to us

    Everything in self-serve, managed for you like a personal client: we build the advertorial pages, test their angles against each other and keep improving the whole path. A monthly fee plus your clicks, starting with a three-month pilot. Same portal either way.

What we measure

The objective you set, counted, not estimated.

Clicks and the visitors who arrived, or bookings, inquiries, calls and messages: whichever objective you set, every one is counted and matched to the audience that brought it, while the season is still running. With our tracking on your page we see who arrived; on a landing page we build, we see the whole path, from the ad to the booking.

What we will not do is promise a number before we start. We show you what happened, in a report you can check against your own analytics.

Straight answers

What buyers ask us before they start.

  • Run it yourself and you set your own price per click, paid from prepaid credit, and campaigns pause when it runs out; advertorial pages are a paid extra. If we run it for you, you pay a monthly fee plus your clicks, with advertorial pages included, starting with a three-month pilot and then month to month.

  • Not if you run it yourself: stop whenever you like. If we run it for you, there is the three-month pilot, then it runs month to month.

  • No. Inquiries come through a page we build or our tag on yours, so we see which site and which ad brought each one without asking you for anything. When an inquiry from a page we built becomes a booking, one tap marks it and the report counts it.

  • Some people tap an ad and leave before your page loads, so your analytics never sees them. With our tag on your page, your report shows the clicks and the visitors who actually arrived side by side, and you can check both against your own numbers.

  • On news, travel and lifestyle sites, as sponsored stories and recommendations beside the articles. Your report names every site your money ran on, and the ones we cut. With our page or our tag, a site that keeps sending clicks and no inquiries is flagged once the numbers are clear.

  • A page between the ad and your own site, written like an article: it tells your story first, then takes the request or sends the reader on to you. We write it from your own website in different angles and styles and test them against each other. It is included when we run it for you, and a paid extra if you run it yourself.

  • Your daily check says so while the month is still running, and what to change: the picture, the headline, the audience, the market, or a site that sends clicks and no inquiries. If native is the wrong channel for what you sell, we will tell you.

  • Clicks start the day a campaign goes live. Native takes a few weeks to learn which audiences, pages and sites work best for what you sell, so judge it over weeks, not days. That is why a campaign we run for you starts with a three-month pilot.

  • No. Nobody can honestly promise a number before a campaign has run. We show you what happened, live, in a report you can check against your own analytics.

  • We check a campaign within one working day of you sending it, and once we say yes, it is live within three more working days. Changes to a live campaign are checked within one working day too.

Contact

Find out who’s looking for what you sell.

Tell us where you are or what you sell, and we will size the audience for it with real numbers, before you spend anything.