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Reports

Clicks, the visitors who arrived and the bookings they sent, across your campaigns.

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September 1–22, 2026month to date

Clicks

20,953

of 33,500 target

Visitors who arrived

16,799

80% of clicks · counted by our tracking on the page

Bookings

195

1.2% of visitors booked a stay

Month-end forecast

Month on track
639 clicks at risk in 1 campaign (behind pace)1,755 clicks on hold at your request

Projected

27,472–28,245

current pace → every target met

Days left

9

needs 811 clicks a day

Not counted: Aspen (starts September 27).

Why a campaign may miss

639 clicks at risk
  • Napa in harvest season: three nights with tastings

    Running behind: on today's pace it reaches 3,361 of its 4,000 clicks by September 30. We are adding headlines and widening the audience to close the gap.

    639 short
  • Scottsdale spa weekend, with a round of golf

    Paused at your request while the spa is refurbished. Not counted as at risk: you chose to stop it.

    1,755 on hold

Device split

20,953 clicks
  • Mobile and tablet15,96376%
  • Desktop4,99024%

0.37% of 5,700,212 ad views were clicked.

Daily performance

Where your bookings came from

by the audience that found them

Every booking is traced back through the visit and the click to the audience that found the traveler first. The rate is bookings per visitor who arrived; the account average is 1.2%.

  • Opening emails from brands like yours

    People who open newsletters from your competitors

    Visitors
    4,497
    Bookings
    51
    Rate
    1.1%
  • What they search for

    The trips, places and dates they type into a search box

    Visitors
    3,479
    Bookings
    44
    Rate
    1.3%
  • Already in the market

    Travelers researching, comparing and pricing where you are or what you sell right now

    Visitors
    3,395
    Bookings
    39
    Rate
    1.1%
  • Like your best customers

    Modeled on the travelers who already inquired or booked

    Visitors
    1,876
    Bookings
    24
    Rate
    1.3%
  • Near the airports with direct flights to you

    Within reach of your departure points

    Visitors
    1,262
    Bookings
    14
    Rate
    1.1%
  • Who they are

    Declared age and gender, alone or layered on any of the above

    Visitors
    1,216
    Bookings
    11
    Rate
    0.9%
  • Back for a second look

    People who have already been to your site

    Visitors
    501
    Bookings
    7
    Rate
    1.4%
  • What they read

    The travel stories and destination guides around your ad

    Visitors
    573
    Bookings
    5
    Rate
    0.9%

A traveler matched by two audiences is credited to both in proportion; the totals add back to the 195 bookings above. We never see names or email addresses.

Your pictures, best first

by click-through

Click-through is clicks per impression: what the picture and headline earn on the page. The account average is 0.37%. The booking rate beside it says whether the people a picture brought were the right ones.

  • Best click-through

    Saltmere Cabo: suites with a private plunge pool

    Los Cabos

    Click-through
    0.44%
    Clicks
    5,075
    Bookings
    44 · 1.1%
  • Scottsdale spa weekend, with a round of golf

    Scottsdale

    Click-through
    0.40%
    Clicks
    1,245
    Bookings
    9 · 0.9%
  • Napa in harvest season: three nights with tastings

    Napa Valley

    Click-through
    0.39%
    Clicks
    2,338
    Bookings
    22 · 1.2%
  • Charleston in the fall: a long weekend in the historic district

    Charleston

    Click-through
    0.37%
    Clicks
    2,500
    Bookings
    23 · 1.2%
  • Maui oceanfront: winter 2027 dates now open

    Maui

    Click-through
    0.37%
    Clicks
    3,841
    Bookings
    38 · 1.2%
  • Riviera Maya all-inclusive: seven nights, every meal included

    Riviera Maya

    Click-through
    0.31%
    Clicks
    5,954
    Bookings
    59 · 1.2%

Where they came from

20,953 clicks

By state, from the traveler’s own location. Hover a state or a row.

Alaska: 33 clicksAlabama: 81 clicksArkansas: 49 clicksArizona: 755 clicksCalifornia: 3,583 clicksColorado: 638 clicksConnecticut: 242 clicksDistrict of Columbia: 136 clicksDelaware: 49 clicksFlorida: 1,381 clicksGeorgia: 533 clicksHawaii: 93 clicksIowa: 64 clicksIdaho: 66 clicksIllinois: 1,109 clicksIndiana: 141 clicksKansas: 64 clicksKentucky: 85 clicksLouisiana: 97 clicksMassachusetts: 787 clicksMaryland: 320 clicksMaine: 66 clicksMichigan: 326 clicksMinnesota: 340 clicksMissouri: 166 clicksMississippi: 32 clicksMontana: 50 clicksNorth Carolina: 519 clicksNorth Dakota: 15 clicksNebraska: 47 clicksNew Hampshire: 81 clicksNew Jersey: 632 clicksNew Mexico: 65 clicksNevada: 163 clicksNew York: 1,866 clicksOhio: 317 clicksOklahoma: 84 clicksOregon: 419 clicksPennsylvania: 682 clicksRhode Island: 64 clicksSouth Carolina: 164 clicksSouth Dakota: 19 clicksTennessee: 202 clicksTexas: 2,513 clicksUtah: 198 clicksVirginia: 483 clicksVermont: 32 clicksWashington: 864 clicksWisconsin: 195 clicksWest Virginia: 23 clicksWyoming: 17 clicks

Top states

Campaign report and target summary

20,953 clicks
  • Saltmere Cabo: suites with a private plunge pool

    Active
    Delivered
    5,075 / 7,000
    Arrived
    4,064
    Bookings
    44
  • Maui oceanfront: winter 2027 dates now open

    Active
    Delivered
    3,841 / 5,500
    Arrived
    3,074
    Bookings
    38
  • Napa in harvest season: three nights with tastings

    Active
    Delivered
    2,338 / 4,000
    Arrived
    1,873
    Bookings
    22
  • Riviera Maya all-inclusive: seven nights, every meal included

    Active
    Delivered
    5,954 / 8,000
    Arrived
    4,802
    Bookings
    59
  • Scottsdale spa weekend, with a round of golf

    Paused
    Delivered
    1,245 / 3,000
    Arrived
    992
    Bookings
    9
  • Charleston in the fall: a long weekend in the historic district

    Completed
    Delivered
    2,500 / 2,500
    Arrived
    1,994
    Bookings
    23
  • Aspen's ski season opens in December

    Scheduled
    Delivered
    0 / 3,500
    Arrived
    0
    Bookings
    0

About these numbers

ClicksWhat the ad network counts, and what self-serve credit is drawn against. Refreshed through the day; the network’s own figures can run up to two and a half hours behind, so today fills in by the evening.

Visitors who arrivedClicks that became a page load our tracking saw. The gap is people who tap and leave before the page opens. You can check every visit in your own analytics.

BookingsCounted on the page where the traveler takes the step — your form, or one we build. We report what happened; we never promise a number of bookings.

Saltmere Hotels is a made-up brand. Every number in this demo is sample data.