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SH-4406 · changes go to our team before anything changes live

1 · What it says

Format

A picture, a headline and a line of text, in the feeds on news and travel sites.

Headline

63 of 70 · long headlines are cut short on phones after about 60

Text

0 of 120 · optional: a line under the headline, where the site shows one

Trip

Picture

Ours, or your own. Your own picture never leaves your browser in the demo.

2 · Where it sends people

Page address

We check it loads before anything runs, and keep checking while it does.

3 · Who sees it

Audiences

Pick one or more. Each audience's monthly reach appears here once your account is connected to the ad network.

Search demand

Sample, past 7 days: "resorts in Los Cabos" searched most in Texas, California, Arizona.

Ages

Optional. Leave all off to reach any age.

Markets

4 · How many, and when

Click target

It stops by itself when it gets there.

Devices

Start

Deliver by

5 · Before you send

0 of 2

The rules that apply to this ad, from where it runs and what it says. Answer each; we check the same list at review.

US lodging prices include every mandatory fee, and fares are the full price.

The FTC's rule on hidden fees and the DOT's full-fare rule.

Everything in the ad is accurate and the page says the same; nothing promises what the trip does not deliver.

The one rule every market shares.

6 · Anything we should know

Notes for our team

Optional. A booking deadline, a price that changes, a word you never use.

Smart build

for hotels campaigns
  • Name the resort, the nights and what comes with themHotel shoppers compare what is included before they compare rates.
  • Show the view from the room, not the lobbyPeople book the place they will wake up in.
  • Say when the offer endsAn end date gives someone about to decide a reason to book now.

In your portal, these come from how campaigns like yours have done. Here they are examples.

Preview

how it appears on a news site

Charleston in the fall: a long weekend in the historic district

Saltmere Hotels · Sponsored

Charleston in the fall: a long weekend in the historic district

Saltmere Hotels

On every device · United States

Ready to send

6 of 7
  • Headlinedone
  • Tripdone
  • Picturedone
  • Where it sends peopledone
  • Who sees itdone
  • Target and deliver-by datedone
  • Before you sendto do

2,500 clicks by September 30 · credit is drawn as the clicks come in

Saltmere Hotels is a made-up brand. Every number in this demo is sample data.