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Reports

Clicks, the visitors who arrived and the bookings they sent, across your campaigns.

Share report
September 1–22, 2026month to date
Showing one campaign: Maui oceanfront: winter 2027 dates now open

Clicks

3,841

of 5,500 target

Visitors who arrived

3,074

80% of clicks · counted by our tracking on the page

Bookings

38

1.2% of visitors booked a stay

Device split

3,841 clicks
  • Mobile and tablet2,69570%
  • Desktop1,14630%

0.37% of 1,051,394 ad views were clicked.

Daily performance

Where your bookings came from

by the audience that found them

Every booking is traced back through the visit and the click to the audience that found the traveler first. The rate is bookings per visitor who arrived; the account average is 1.2%.

  • What they search for

    The trips, places and dates they type into a search box

    Visitors
    1,084
    Bookings
    15
    Rate
    1.4%
  • Near the airports with direct flights to you

    Within reach of your departure points

    Visitors
    1,262
    Bookings
    14
    Rate
    1.1%
  • Already in the market

    Travelers researching, comparing and pricing where you are or what you sell right now

    Visitors
    728
    Bookings
    9
    Rate
    1.3%

A traveler matched by two audiences is credited to both in proportion; the totals add back to the 38 bookings above. We never see names or email addresses.

Your pictures, best first

by click-through

Click-through is clicks per impression: what the picture and headline earn on the page. The account average is 0.37%. The booking rate beside it says whether the people a picture brought were the right ones.

  • Best click-through

    Maui oceanfront: winter 2027 dates now open

    Maui

    Click-through
    0.37%
    Clicks
    3,841
    Bookings
    38 · 1.2%

Where they came from

3,841 clicks

By state, from the traveler’s own location. Hover a state or a row.

Alaska: 6 clicksAlabama: 15 clicksArkansas: 9 clicksArizona: 133 clicksCalifornia: 771 clicksColorado: 116 clicksConnecticut: 41 clicksDistrict of Columbia: 25 clicksDelaware: 8 clicksFlorida: 251 clicksGeorgia: 94 clicksHawaii: 18 clicksIowa: 11 clicksIdaho: 13 clicksIllinois: 181 clicksIndiana: 25 clicksKansas: 11 clicksKentucky: 15 clicksLouisiana: 17 clicksMassachusetts: 144 clicksMaryland: 55 clicksMaine: 13 clicksMichigan: 62 clicksMinnesota: 65 clicksMissouri: 32 clicksMississippi: 6 clicksMontana: 10 clicksNorth Carolina: 94 clicksNorth Dakota: 3 clicksNebraska: 8 clicksNew Hampshire: 16 clicksNew Jersey: 119 clicksNew Mexico: 11 clicksNevada: 32 clicksNew York: 296 clicksOhio: 61 clicksOklahoma: 17 clicksOregon: 97 clicksPennsylvania: 121 clicksRhode Island: 12 clicksSouth Carolina: 31 clicksSouth Dakota: 3 clicksTennessee: 39 clicksTexas: 381 clicksUtah: 35 clicksVirginia: 81 clicksVermont: 6 clicksWashington: 186 clicksWisconsin: 39 clicksWest Virginia: 5 clicksWyoming: 3 clicks

Top states

Campaign report and target summary

3,841 clicks
  • Maui oceanfront: winter 2027 dates now open

    Active
    Delivered
    3,841 / 5,500
    Arrived
    3,074
    Bookings
    38

About these numbers

ClicksWhat the ad network counts, and what self-serve credit is drawn against. Refreshed through the day; the network’s own figures can run up to two and a half hours behind, so today fills in by the evening.

Visitors who arrivedClicks that became a page load our tracking saw. The gap is people who tap and leave before the page opens. You can check every visit in your own analytics.

BookingsCounted on the page where the traveler takes the step — your form, or one we build. We report what happened; we never promise a number of bookings.

Saltmere Hotels is a made-up brand. Every number in this demo is sample data.