Reports
Clicks, the visitors who arrived and the bookings they sent, across your campaigns.
Clicks
2,338
of 4,000 target
Visitors who arrived
1,873
80% of clicks · counted by our tracking on the page
Bookings
22
1.2% of visitors booked a stay
Why a campaign may miss
639 clicks at risk- 639 short
Napa in harvest season: three nights with tastings
Running behind: on today's pace it reaches 3,361 of its 4,000 clicks by September 30. We are adding headlines and widening the audience to close the gap.
Device split
2,338 clicks- Mobile and tablet1,55567%
- Desktop78333%
0.39% of 598,914 ad views were clicked.
Daily performance
Average a day
108
Where your bookings came from
by the audience that found themEvery booking is traced back through the visit and the click to the audience that found the traveler first. The rate is bookings per visitor who arrived; the account average is 1.2%.
What they search for
The trips, places and dates they type into a search box
- Visitors
- 624
- Bookings
- 10
- Rate
- 1.5%
Who they are
Declared age and gender, alone or layered on any of the above
- Visitors
- 676
- Bookings
- 7
- Rate
- 1.0%
What they read
The travel stories and destination guides around your ad
- Visitors
- 573
- Bookings
- 5
- Rate
- 0.9%
| Audience | Visitors | Bookings | Rate |
|---|---|---|---|
What they search for The trips, places and dates they type into a search box | 624 | 10 | 1.5% |
Who they are Declared age and gender, alone or layered on any of the above | 676 | 7 | 1.0% |
What they read The travel stories and destination guides around your ad | 573 | 5 | 0.9% |
A traveler matched by two audiences is credited to both in proportion; the totals add back to the 22 bookings above. We never see names or email addresses.
Your pictures, best first
by click-throughClick-through is clicks per impression: what the picture and headline earn on the page. The account average is 0.39%. The booking rate beside it says whether the people a picture brought were the right ones.
Best click-throughNapa in harvest season: three nights with tastings
Napa Valley
- Click-through
- 0.39%
- Clicks
- 2,338
- Bookings
- 22 · 1.2%
Where they came from
2,338 clicksBy state, from the traveler’s own location. Hover a state or a row.
Top states
Campaign report and target summary
2,338 clicks| Campaign | Status | Target | Delivered | Views | Desktop | Mobile | Arrived | Bookings |
|---|---|---|---|---|---|---|---|---|
| Napa Valley · 1 campaign | ||||||||
 Napa in harvest season: three nights with tastings SH-4403 · Live September 3 · 20 daysAt risk | Active | 4,000 | 2,338 | 598,914 | 783 | 1,555 | 1,873 | 22 |
| Total | 4,000 | 2,338 | 598,914 | 783 | 1,555 | 1,873 | 22 | |
Napa in harvest season: three nights with tastings
Active- Delivered
- 2,338 / 4,000
- Arrived
- 1,873
- Bookings
- 22
About these numbers
ClicksWhat the ad network counts, and what self-serve credit is drawn against. Refreshed through the day; the network’s own figures can run up to two and a half hours behind, so today fills in by the evening.
Visitors who arrivedClicks that became a page load our tracking saw. The gap is people who tap and leave before the page opens. You can check every visit in your own analytics.
BookingsCounted on the page where the traveler takes the step — your form, or one we build. We report what happened; we never promise a number of bookings.