Reports
Clicks, the visitors who arrived and the bookings they sent, across your campaigns.
Clicks
1,245
of 3,000 target
Visitors who arrived
992
80% of clicks · counted by our tracking on the page
Bookings
9
0.9% of visitors booked a stay
Why a campaign may miss
0 clicks at risk- 1,755 on hold
Scottsdale spa weekend, with a round of golf
Paused at your request while the spa is refurbished. Not counted as at risk: you chose to stop it.
Device split
1,245 clicks- Mobile and tablet86870%
- Desktop37730%
0.40% of 310,032 ad views were clicked.
Daily performance
Average a day
59
Where your bookings came from
by the audience that found themEvery booking is traced back through the visit and the click to the audience that found the traveler first. The rate is bookings per visitor who arrived; the account average is 0.9%.
What they search for
The trips, places and dates they type into a search box
- Visitors
- 452
- Bookings
- 5
- Rate
- 1.1%
Who they are
Declared age and gender, alone or layered on any of the above
- Visitors
- 540
- Bookings
- 4
- Rate
- 0.7%
| Audience | Visitors | Bookings | Rate |
|---|---|---|---|
What they search for The trips, places and dates they type into a search box | 452 | 5 | 1.1% |
Who they are Declared age and gender, alone or layered on any of the above | 540 | 4 | 0.7% |
A traveler matched by two audiences is credited to both in proportion; the totals add back to the 9 bookings above. We never see names or email addresses.
Your pictures, best first
by click-throughClick-through is clicks per impression: what the picture and headline earn on the page. The account average is 0.40%. The booking rate beside it says whether the people a picture brought were the right ones.
Best click-throughScottsdale spa weekend, with a round of golf
Scottsdale
- Click-through
- 0.40%
- Clicks
- 1,245
- Bookings
- 9 · 0.9%
Where they came from
1,245 clicksBy state, from the traveler’s own location. Hover a state or a row.
Top states
Campaign report and target summary
1,245 clicks| Campaign | Status | Target | Delivered | Views | Desktop | Mobile | Arrived | Bookings |
|---|---|---|---|---|---|---|---|---|
| Scottsdale · 1 campaign | ||||||||
 Scottsdale spa weekend, with a round of golf SH-4405 · Live September 1 · 13 days | Paused | 3,000 | 1,245 | 310,032 | 377 | 868 | 992 | 9 |
| Total | 3,000 | 1,245 | 310,032 | 377 | 868 | 992 | 9 | |
Scottsdale spa weekend, with a round of golf
Paused- Delivered
- 1,245 / 3,000
- Arrived
- 992
- Bookings
- 9
About these numbers
ClicksWhat the ad network counts, and what self-serve credit is drawn against. Refreshed through the day; the network’s own figures can run up to two and a half hours behind, so today fills in by the evening.
Visitors who arrivedClicks that became a page load our tracking saw. The gap is people who tap and leave before the page opens. You can check every visit in your own analytics.
BookingsCounted on the page where the traveler takes the step — your form, or one we build. We report what happened; we never promise a number of bookings.