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Reports

Clicks, the visitors who arrived and the brochure requests they sent, across your campaigns.

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September 1–22, 2026month to date

Clicks

23,497

of 36,500 target

Visitors who arrived

18,584

79% of clicks · counted by our tracking on the page

Brochure requests

560

3.0% of visitors requested a brochure

Month-end forecast

Month on track

Projected

31,109–32,015

current pace → every target met

Days left

9

needs 947 clicks a day

Not counted: Expeditions (starts September 28).

Why a campaign may miss

2,391 clicks at risk
  • Alaska's Inside Passage: the 2027 season

    Running behind: on today's pace it reaches 4,094 of its 5,000 clicks by September 30. We are adding headlines and widening the audience to close the gap.

    906 short
  • Croatia's coast, from Dubrovnik to Split

    Paused on September 19: the booking page stopped loading, so we stopped paying for clicks to it. It resumes as soon as the page is back.

    1,485 short

Device split

23,497 clicks
  • Mobile and tablet17,23973%
  • Desktop6,25827%

0.36% of 6,612,674 ad views were clicked.

Daily performance

Where your brochure requests came from

by the audience that found them

Every brochure request is traced back through the visit and the click to the audience that found the traveler first. The rate is brochure requests per visitor who arrived; the account average is 3.0%.

  • Already in the market

    Travelers researching, comparing and pricing where you are or what you sell right now

    Visitors
    4,522
    Brochure requests
    138
    Rate
    3.1%
  • What they search for

    The trips, places and dates they type into a search box

    Visitors
    3,021
    Brochure requests
    108
    Rate
    3.6%
  • Who they are

    Declared age and gender, alone or layered on any of the above

    Visitors
    2,794
    Brochure requests
    68
    Rate
    2.4%
  • Opening emails from brands like yours

    People who open newsletters from your competitors

    Visitors
    1,819
    Brochure requests
    62
    Rate
    3.4%
  • Near the cruise ports you sail from

    Within reach of your departure points

    Visitors
    2,160
    Brochure requests
    57
    Rate
    2.7%
  • Back for a second look

    People who have already been to your site

    Visitors
    1,255
    Brochure requests
    49
    Rate
    3.9%
  • What they read

    The travel stories and destination guides around your ad

    Visitors
    2,014
    Brochure requests
    42
    Rate
    2.1%
  • Like your best customers

    Modeled on the travelers who already inquired or booked

    Visitors
    999
    Brochure requests
    35
    Rate
    3.5%

A traveler matched by two audiences is credited to both in proportion; the totals add back to the 560 brochure requests above. We never see names or email addresses.

Your pictures, best first

by click-through

Click-through is clicks per impression: what the picture and headline earn on the page. The account average is 0.36%. The brochure request rate beside it says whether the people a picture brought were the right ones.

  • Best click-through

    Croatia's coast, from Dubrovnik to Split

    Mediterranean

    Click-through
    0.43%
    Clicks
    2,015
    Brochure requests
    47 · 3.0%
  • Norway's fjords: 10 nights from Bergen

    Northern Europe

    Click-through
    0.40%
    Clicks
    5,042
    Brochure requests
    126 · 3.1%
  • Christmas markets on the Danube

    River cruises

    Click-through
    0.39%
    Clicks
    3,347
    Brochure requests
    79 · 3.0%
  • Alaska's Inside Passage: the 2027 season

    Alaska

    Click-through
    0.35%
    Clicks
    2,926
    Brochure requests
    75 · 3.2%
  • The Greek islands by small ship

    Mediterranean

    Click-through
    0.32%
    Clicks
    4,432
    Brochure requests
    97 · 2.8%
  • Caribbean winter sailings from Miami

    Caribbean

    Click-through
    0.31%
    Clicks
    5,735
    Brochure requests
    136 · 3.0%

Where they came from

23,497 clicks

By state, from the traveler’s own location. Hover a state or a row.

Alaska: 38 clicksAlabama: 97 clicksArkansas: 58 clicksArizona: 734 clicksCalifornia: 3,259 clicksColorado: 553 clicksConnecticut: 284 clicksDistrict of Columbia: 160 clicksDelaware: 56 clicksFlorida: 3,214 clicksGeorgia: 620 clicksHawaii: 115 clicksIowa: 79 clicksIdaho: 80 clicksIllinois: 963 clicksIndiana: 174 clicksKansas: 77 clicksKentucky: 94 clicksLouisiana: 115 clicksMassachusetts: 907 clicksMaryland: 370 clicksMaine: 74 clicksMichigan: 376 clicksMinnesota: 381 clicksMissouri: 197 clicksMississippi: 37 clicksMontana: 59 clicksNorth Carolina: 606 clicksNorth Dakota: 20 clicksNebraska: 56 clicksNew Hampshire: 97 clicksNew Jersey: 770 clicksNew Mexico: 76 clicksNevada: 316 clicksNew York: 2,305 clicksOhio: 401 clicksOklahoma: 95 clicksOregon: 515 clicksPennsylvania: 739 clicksRhode Island: 79 clicksSouth Carolina: 184 clicksSouth Dakota: 22 clicksTennessee: 229 clicksTexas: 1,709 clicksUtah: 233 clicksVirginia: 566 clicksVermont: 36 clicksWashington: 1,008 clicksWisconsin: 214 clicksWest Virginia: 29 clicksWyoming: 20 clicks

Top states

Campaign report and target summary

23,497 clicks
  • Norway's fjords: 10 nights from Bergen

    Active
    Delivered
    5,042 / 7,000
    Arrived
    4,001
    Brochure requests
    126
  • The Greek islands by small ship

    Active
    Delivered
    4,432 / 6,000
    Arrived
    3,499
    Brochure requests
    97
  • Alaska's Inside Passage: the 2027 season

    Active
    Delivered
    2,926 / 5,000
    Arrived
    2,321
    Brochure requests
    75
  • Caribbean winter sailings from Miami

    Active
    Delivered
    5,735 / 8,000
    Arrived
    4,534
    Brochure requests
    136
  • Christmas markets on the Danube

    Active
    Delivered
    3,347 / 4,000
    Arrived
    2,645
    Brochure requests
    79
  • Croatia's coast, from Dubrovnik to Split

    Paused
    Delivered
    2,015 / 3,500
    Arrived
    1,584
    Brochure requests
    47
  • Antarctica expeditions, 2027 to 2028

    Scheduled
    Delivered
    0 / 3,000
    Arrived
    0
    Brochure requests
    0

About these numbers

ClicksWhat the ad network counts, and what self-serve credit is drawn against. Refreshed through the day; the network’s own figures can run up to two and a half hours behind, so today fills in by the evening.

Visitors who arrivedClicks that became a page load our tracking saw. The gap is people who tap and leave before the page opens. You can check every visit in your own analytics.

Brochure requestsCounted on the page where the traveler takes the step — your form, or one we build. We report what happened; we never promise a number of brochure requests.

Solmara Cruises is a made-up brand. Every number in this demo is sample data.