Reports
Clicks, the visitors who arrived and the brochure requests they sent, across your campaigns.
Clicks
2,015
of 3,500 target
Visitors who arrived
1,584
79% of clicks · counted by our tracking on the page
Brochure requests
47
3.0% of visitors requested a brochure
Why a campaign may miss
1,485 clicks at risk- 1,485 short
Croatia's coast, from Dubrovnik to Split
Paused on September 19: the booking page stopped loading, so we stopped paying for clicks to it. It resumes as soon as the page is back.
Device split
2,015 clicks- Mobile and tablet1,26863%
- Desktop74737%
0.43% of 465,281 ad views were clicked.
Daily performance
Average a day
96
Where your brochure requests came from
by the audience that found themEvery brochure request is traced back through the visit and the click to the audience that found the traveler first. The rate is brochure requests per visitor who arrived; the account average is 3.0%.
What they search for
The trips, places and dates they type into a search box
- Visitors
- 819
- Brochure requests
- 30
- Rate
- 3.7%
What they read
The travel stories and destination guides around your ad
- Visitors
- 765
- Brochure requests
- 17
- Rate
- 2.2%
| Audience | Visitors | Brochure requests | Rate |
|---|---|---|---|
What they search for The trips, places and dates they type into a search box | 819 | 30 | 3.7% |
What they read The travel stories and destination guides around your ad | 765 | 17 | 2.2% |
A traveler matched by two audiences is credited to both in proportion; the totals add back to the 47 brochure requests above. We never see names or email addresses.
Your pictures, best first
by click-throughClick-through is clicks per impression: what the picture and headline earn on the page. The account average is 0.43%. The brochure request rate beside it says whether the people a picture brought were the right ones.
Best click-throughCroatia's coast, from Dubrovnik to Split
Mediterranean
- Click-through
- 0.43%
- Clicks
- 2,015
- Brochure requests
- 47 · 3.0%
Where they came from
2,015 clicksBy state, from the traveler’s own location. Hover a state or a row.
Top states
Campaign report and target summary
2,015 clicks| Campaign | Status | Target | Delivered | Views | Desktop | Mobile | Arrived | Brochure requests |
|---|---|---|---|---|---|---|---|---|
| Mediterranean · 1 campaign | ||||||||
 Croatia's coast, from Dubrovnik to Split SC-2206 · Live September 1 · 18 daysAt risk | Paused | 3,500 | 2,015 | 465,281 | 747 | 1,268 | 1,584 | 47 |
| Total | 3,500 | 2,015 | 465,281 | 747 | 1,268 | 1,584 | 47 | |
Croatia's coast, from Dubrovnik to Split
Paused- Delivered
- 2,015 / 3,500
- Arrived
- 1,584
- Brochure requests
- 47
About these numbers
ClicksWhat the ad network counts, and what self-serve credit is drawn against. Refreshed through the day; the network’s own figures can run up to two and a half hours behind, so today fills in by the evening.
Visitors who arrivedClicks that became a page load our tracking saw. The gap is people who tap and leave before the page opens. You can check every visit in your own analytics.
Brochure requestsCounted on the page where the traveler takes the step — your form, or one we build. We report what happened; we never promise a number of brochure requests.