Reports
Clicks, the visitors who arrived and the brochure requests they sent, across your campaigns.
Clicks
5,042
of 7,000 target
Visitors who arrived
4,001
79% of clicks · counted by our tracking on the page
Brochure requests
126
3.1% of visitors requested a brochure
Device split
5,042 clicks- Mobile and tablet3,29565%
- Desktop1,74735%
0.40% of 1,246,635 ad views were clicked.
Daily performance
Average a day
234
Where your brochure requests came from
by the audience that found themEvery brochure request is traced back through the visit and the click to the audience that found the traveler first. The rate is brochure requests per visitor who arrived; the account average is 3.1%.
Already in the market
Travelers researching, comparing and pricing where you are or what you sell right now
- Visitors
- 1,650
- Brochure requests
- 55
- Rate
- 3.3%
Opening emails from brands like yours
People who open newsletters from your competitors
- Visitors
- 1,243
- Brochure requests
- 43
- Rate
- 3.5%
Who they are
Declared age and gender, alone or layered on any of the above
- Visitors
- 1,108
- Brochure requests
- 27
- Rate
- 2.5%
| Audience | Visitors | Brochure requests | Rate |
|---|---|---|---|
Already in the market Travelers researching, comparing and pricing where you are or what you sell right now | 1,650 | 55 | 3.3% |
Opening emails from brands like yours People who open newsletters from your competitors | 1,243 | 43 | 3.5% |
Who they are Declared age and gender, alone or layered on any of the above | 1,108 | 27 | 2.5% |
A traveler matched by two audiences is credited to both in proportion; the totals add back to the 126 brochure requests above. We never see names or email addresses.
Your pictures, best first
by click-throughClick-through is clicks per impression: what the picture and headline earn on the page. The account average is 0.40%. The brochure request rate beside it says whether the people a picture brought were the right ones.
Best click-throughNorway's fjords: 10 nights from Bergen
Northern Europe
- Click-through
- 0.40%
- Clicks
- 5,042
- Brochure requests
- 126 · 3.1%
Where they came from
5,042 clicksBy state, from the traveler’s own location. Hover a state or a row.
Top states
Campaign report and target summary
5,042 clicks| Campaign | Status | Target | Delivered | Views | Desktop | Mobile | Arrived | Brochure requests |
|---|---|---|---|---|---|---|---|---|
| Northern Europe · 1 campaign | ||||||||
 Norway's fjords: 10 nights from Bergen SC-2201 · Live September 1 · 22 days | Active | 7,000 | 5,042 | 1,246,635 | 1,747 | 3,295 | 4,001 | 126 |
| Total | 7,000 | 5,042 | 1,246,635 | 1,747 | 3,295 | 4,001 | 126 | |
Norway's fjords: 10 nights from Bergen
Active- Delivered
- 5,042 / 7,000
- Arrived
- 4,001
- Brochure requests
- 126
About these numbers
ClicksWhat the ad network counts, and what self-serve credit is drawn against. Refreshed through the day; the network’s own figures can run up to two and a half hours behind, so today fills in by the evening.
Visitors who arrivedClicks that became a page load our tracking saw. The gap is people who tap and leave before the page opens. You can check every visit in your own analytics.
Brochure requestsCounted on the page where the traveler takes the step — your form, or one we build. We report what happened; we never promise a number of brochure requests.