Reports
Clicks, the visitors who arrived and the brochure requests they sent, across your campaigns.
Clicks
2,926
of 5,000 target
Visitors who arrived
2,321
79% of clicks · counted by our tracking on the page
Brochure requests
75
3.2% of visitors requested a brochure
Why a campaign may miss
906 clicks at risk- 906 short
Alaska's Inside Passage: the 2027 season
Running behind: on today's pace it reaches 4,094 of its 5,000 clicks by September 30. We are adding headlines and widening the audience to close the gap.
Device split
2,926 clicks- Mobile and tablet1,87364%
- Desktop1,05336%
0.35% of 832,984 ad views were clicked.
Daily performance
Average a day
136
Where your brochure requests came from
by the audience that found themEvery brochure request is traced back through the visit and the click to the audience that found the traveler first. The rate is brochure requests per visitor who arrived; the account average is 3.2%.
What they search for
The trips, places and dates they type into a search box
- Visitors
- 953
- Brochure requests
- 36
- Rate
- 3.8%
Near the cruise ports you sail from
Within reach of your departure points
- Visitors
- 751
- Brochure requests
- 23
- Rate
- 3.0%
Who they are
Declared age and gender, alone or layered on any of the above
- Visitors
- 617
- Brochure requests
- 16
- Rate
- 2.6%
| Audience | Visitors | Brochure requests | Rate |
|---|---|---|---|
What they search for The trips, places and dates they type into a search box | 953 | 36 | 3.8% |
Near the cruise ports you sail from Within reach of your departure points | 751 | 23 | 3.0% |
Who they are Declared age and gender, alone or layered on any of the above | 617 | 16 | 2.6% |
A traveler matched by two audiences is credited to both in proportion; the totals add back to the 75 brochure requests above. We never see names or email addresses.
Your pictures, best first
by click-throughClick-through is clicks per impression: what the picture and headline earn on the page. The account average is 0.35%. The brochure request rate beside it says whether the people a picture brought were the right ones.
Best click-throughAlaska's Inside Passage: the 2027 season
Alaska
- Click-through
- 0.35%
- Clicks
- 2,926
- Brochure requests
- 75 · 3.2%
Where they came from
2,926 clicksBy state, from the traveler’s own location. Hover a state or a row.
Top states
Campaign report and target summary
2,926 clicks| Campaign | Status | Target | Delivered | Views | Desktop | Mobile | Arrived | Brochure requests |
|---|---|---|---|---|---|---|---|---|
| Alaska · 1 campaign | ||||||||
 Alaska's Inside Passage: the 2027 season SC-2203 · Live September 1 · 22 daysAt risk | Active | 5,000 | 2,926 | 832,984 | 1,053 | 1,873 | 2,321 | 75 |
| Total | 5,000 | 2,926 | 832,984 | 1,053 | 1,873 | 2,321 | 75 | |
Alaska's Inside Passage: the 2027 season
Active- Delivered
- 2,926 / 5,000
- Arrived
- 2,321
- Brochure requests
- 75
About these numbers
ClicksWhat the ad network counts, and what self-serve credit is drawn against. Refreshed through the day; the network’s own figures can run up to two and a half hours behind, so today fills in by the evening.
Visitors who arrivedClicks that became a page load our tracking saw. The gap is people who tap and leave before the page opens. You can check every visit in your own analytics.
Brochure requestsCounted on the page where the traveler takes the step — your form, or one we build. We report what happened; we never promise a number of brochure requests.