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VW-0315 · changes go to our team before anything changes live

1 · What it says

Format

A picture, a headline and a line of text, in the feeds on news and travel sites.

Headline

28 of 70 · long headlines are cut short on phones after about 60

Text

0 of 120 · optional: a line under the headline, where the site shows one

Trip

Picture

Ours, or your own. Your own picture never leaves your browser in the demo.

2 · Where it sends people

Page address

We check it loads before anything runs, and keep checking while it does.

3 · Who sees it

Audiences

Pick one or more. Each audience's monthly reach appears here once your account is connected to the ad network.

Search demand

Sample, past 7 days: "fall coastal weekend breaks" searched most in Washington, Oregon, Idaho.

Ages

Optional. Leave all off to reach any age.

Markets

4 · How many, and when

Click target

It stops by itself when it gets there.

Devices

Start

Deliver by

5 · Before you send

0 of 2

The rules that apply to this ad, from where it runs and what it says. Answer each; we check the same list at review.

US lodging prices include every mandatory fee, and fares are the full price.

The FTC's rule on hidden fees and the DOT's full-fare rule.

Everything in the ad is accurate and the page says the same; nothing promises what the trip does not deliver.

The one rule every market shares.

6 · Anything we should know

Notes for our team

Optional. A booking deadline, a price that changes, a word you never use.

Smart build

for tourist board campaigns
  • One season or one event, with its datesA board's broad message is easier to click when it has a when.
  • Somewhere people can picture this weekendShort breaks are booked by people who can see themselves there.
  • Say how far it is from the cities you targetDistance is the first question for a weekend away.

In your portal, these come from how campaigns like yours have done. Here they are examples.

Preview

how it appears on a news site

Winter storm-watching breaks

Visit Wrenmoor Coast · Sponsored

Winter storm-watching breaks

Visit Wrenmoor Coast

On every device · United States

Ready to send

6 of 7
  • Headlinedone
  • Tripdone
  • Picturedone
  • Where it sends peopledone
  • Who sees itdone
  • Target and deliver-by datedone
  • Before you sendto do

5,000 clicks by October 20 · credit is drawn as the clicks come in

Visit Wrenmoor Coast is a made-up brand. Every number in this demo is sample data.