Reports

Clicks, the visitors who arrived and the guide requests they sent, across your campaigns.

Share report

September 1–22, 2026month to date

Clicks

19,937

of 33,500 target

Visitors who arrived

16,539

83% of clicks · counted by our tracking on the page

Guide requests

774

4.7% of visitors requested a visitor guide

Month-end forecast

Month on track

900 clicks at risk in 1 campaign (behind pace)

Projected

27,545–28,500

current pace → every target met

Days left

needs 952 clicks a day

Not counted: Winter season (starts September 29).

Why a campaign may miss

900 clicks at risk

The coast road, by bike or by car
Running behind: on today's pace it reaches 3,100 of its 4,000 clicks by September 30. We are adding headlines and widening the audience to close the gap.
900 short

Device split

19,937 clicks

Mobile and tablet13,58268%
Desktop6,35532%

0.37% of 5,357,470 ad views were clicked.

Daily performance

Average a day

921

Where your guide requests came from

by the audience that found them

Every guide request is traced back through the visit and the click to the audience that found the traveler first. The rate is guide requests per visitor who arrived; the account average is 4.7%.

Already in the market
Travelers researching, comparing and pricing where you are or what you sell right now
Visitors
3,462
Guide requests
190
Rate
5.5%
What they search for
The trips, places and dates they type into a search box
Visitors
2,886
Guide requests
158
Rate
5.5%
What they read
The travel stories and destination guides around your ad
Visitors
4,072
Guide requests
149
Rate
3.7%
Within a drive of your coast
Within reach of your departure points
Visitors
2,225
Guide requests
102
Rate
4.6%
Who they are
Declared age and gender, alone or layered on any of the above
Visitors
1,930
Guide requests
76
Rate
4.0%
Opening emails from brands like yours
People who open newsletters from your competitors
Visitors
1,265
Guide requests
62
Rate
4.9%
Like your best customers
Modeled on the travelers who already inquired or booked
Visitors
699
Guide requests
36
Rate
5.2%

Audience	Visitors	Guide requests	Rate
Already in the market Travelers researching, comparing and pricing where you are or what you sell right now	3,462	190	5.5%
What they search for The trips, places and dates they type into a search box	2,886	158	5.5%
What they read The travel stories and destination guides around your ad	4,072	149	3.7%
Within a drive of your coast Within reach of your departure points	2,225	102	4.6%
Who they are Declared age and gender, alone or layered on any of the above	1,930	76	4.0%
Opening emails from brands like yours People who open newsletters from your competitors	1,265	62	4.9%
Like your best customers Modeled on the travelers who already inquired or booked	699	36	5.2%

A traveler matched by two audiences is credited to both in proportion; the totals add back to the 774 guide requests above. We never see names or email addresses.

Your pictures, best first

by click-through

Click-through is clicks per impression: what the picture and headline earn on the page. The account average is 0.37%. The guide request rate beside it says whether the people a picture brought were the right ones.

Best click-through
Fall on the Wrenmoor Coast
Fall season
Click-through
0.42%
Clicks
6,547
Guide requests
271 · 5.0%
The coast road, by bike or by car
Outdoors
Click-through
0.42%
Clicks
2,218
Guide requests
83 · 4.5%
Harbor towns, and what comes off the boats
Food and drink
Click-through
0.36%
Clicks
4,252
Guide requests
152 · 4.3%
Wrenmoor Food Festival, October 9 to 11
Events
Click-through
0.34%
Clicks
3,346
Guide requests
129 · 4.6%
The lighthouse trail, one weekend at a time
Short breaks
Click-through
0.32%
Clicks
3,574
Guide requests
139 · 4.7%

Where they came from

19,937 clicks

By state, from the traveler’s own location. Hover a state or a row.

Top states

Campaign report and target summary

19,937 clicks

Campaign	Status	Target	Delivered	Views	Desktop	Mobile	Arrived	Guide requests
Fall season · 1 campaign
Fall on the Wrenmoor Coast VW-0310 · Live September 1 · 22 days	Active	9,000	6,547	1,546,982	1,957	4,590	5,431	271
Short breaks · 1 campaign
The lighthouse trail, one weekend at a time VW-0311 · Live September 1 · 22 days	Active	5,000	3,574	1,115,167	1,067	2,507	2,972	139
Food and drink · 1 campaign
Harbor towns, and what comes off the boats VW-0312 · Live September 1 · 22 days	Active	6,000	4,252	1,175,203	1,438	2,814	3,508	152
Events · 1 campaign
Wrenmoor Food Festival, October 9 to 11 VW-0313 · Live September 8 · 15 days	Active	4,500	3,346	994,422	1,120	2,226	2,783	129
Outdoors · 1 campaign
The coast road, by bike or by car VW-0314 · Live September 1 · 22 daysAt risk	Active	4,000	2,218	525,696	773	1,445	1,845	83
Winter season · 1 campaign
Winter storm-watching breaks VW-0315 · Starts September 29	Scheduled	5,000	0	0	0	0	0	0
Total		33,500	19,937	5,357,470	6,355	13,582	16,539	774

Fall on the Wrenmoor Coast
Active
Delivered
6,547 / 9,000
Arrived
5,431
Guide requests
271
The lighthouse trail, one weekend at a time
Active
Delivered
3,574 / 5,000
Arrived
2,972
Guide requests
139
Harbor towns, and what comes off the boats
Active
Delivered
4,252 / 6,000
Arrived
3,508
Guide requests
152
Wrenmoor Food Festival, October 9 to 11
Active
Delivered
3,346 / 4,500
Arrived
2,783
Guide requests
129
The coast road, by bike or by car
Active
Delivered
2,218 / 4,000
Arrived
1,845
Guide requests
83
Winter storm-watching breaks
Scheduled
Delivered
0 / 5,000
Arrived
0
Guide requests
0

About these numbers

ClicksWhat the ad network counts, and what self-serve credit is drawn against. Refreshed through the day; the network’s own figures can run up to two and a half hours behind, so today fills in by the evening.

Visitors who arrivedClicks that became a page load our tracking saw. The gap is people who tap and leave before the page opens. You can check every visit in your own analytics.

Guide requestsCounted on the page where the traveler takes the step — your form, or one we build. We report what happened; we never promise a number of guide requests.