Reports
Clicks, the visitors who arrived and the guide requests they sent, across your campaigns.
Clicks
4,252
of 6,000 target
Visitors who arrived
3,508
83% of clicks · counted by our tracking on the page
Guide requests
152
4.3% of visitors requested a visitor guide
Device split
4,252 clicks- Mobile and tablet2,81466%
- Desktop1,43834%
0.36% of 1,175,203 ad views were clicked.
Daily performance
Average a day
197
Where your guide requests came from
by the audience that found themEvery guide request is traced back through the visit and the click to the audience that found the traveler first. The rate is guide requests per visitor who arrived; the account average is 4.3%.
Opening emails from brands like yours
People who open newsletters from your competitors
- Visitors
- 1,265
- Guide requests
- 62
- Rate
- 4.9%
Already in the market
Travelers researching, comparing and pricing where you are or what you sell right now
- Visitors
- 1,265
- Guide requests
- 60
- Rate
- 4.7%
What they read
The travel stories and destination guides around your ad
- Visitors
- 977
- Guide requests
- 30
- Rate
- 3.1%
| Audience | Visitors | Guide requests | Rate |
|---|---|---|---|
Opening emails from brands like yours People who open newsletters from your competitors | 1,265 | 62 | 4.9% |
Already in the market Travelers researching, comparing and pricing where you are or what you sell right now | 1,265 | 60 | 4.7% |
What they read The travel stories and destination guides around your ad | 977 | 30 | 3.1% |
A traveler matched by two audiences is credited to both in proportion; the totals add back to the 152 guide requests above. We never see names or email addresses.
Your pictures, best first
by click-throughClick-through is clicks per impression: what the picture and headline earn on the page. The account average is 0.36%. The guide request rate beside it says whether the people a picture brought were the right ones.
Best click-throughHarbor towns, and what comes off the boats
Food and drink
- Click-through
- 0.36%
- Clicks
- 4,252
- Guide requests
- 152 · 4.3%
Where they came from
4,252 clicksBy state, from the traveler’s own location. Hover a state or a row.
Top states
Campaign report and target summary
4,252 clicks| Campaign | Status | Target | Delivered | Views | Desktop | Mobile | Arrived | Guide requests |
|---|---|---|---|---|---|---|---|---|
| Food and drink · 1 campaign | ||||||||
 Harbor towns, and what comes off the boats VW-0312 · Live September 1 · 22 days | Active | 6,000 | 4,252 | 1,175,203 | 1,438 | 2,814 | 3,508 | 152 |
| Total | 6,000 | 4,252 | 1,175,203 | 1,438 | 2,814 | 3,508 | 152 | |
Harbor towns, and what comes off the boats
Active- Delivered
- 4,252 / 6,000
- Arrived
- 3,508
- Guide requests
- 152
About these numbers
ClicksWhat the ad network counts, and what self-serve credit is drawn against. Refreshed through the day; the network’s own figures can run up to two and a half hours behind, so today fills in by the evening.
Visitors who arrivedClicks that became a page load our tracking saw. The gap is people who tap and leave before the page opens. You can check every visit in your own analytics.
Guide requestsCounted on the page where the traveler takes the step — your form, or one we build. We report what happened; we never promise a number of guide requests.