Reports
Clicks, the visitors who arrived and the guide requests they sent, across your campaigns.
Clicks
3,574
of 5,000 target
Visitors who arrived
2,972
83% of clicks · counted by our tracking on the page
Guide requests
139
4.7% of visitors requested a visitor guide
Device split
3,574 clicks- Mobile and tablet2,50770%
- Desktop1,06730%
0.32% of 1,115,167 ad views were clicked.
Daily performance
Average a day
165
Where your guide requests came from
by the audience that found themEvery guide request is traced back through the visit and the click to the audience that found the traveler first. The rate is guide requests per visitor who arrived; the account average is 4.7%.
What they search for
The trips, places and dates they type into a search box
- Visitors
- 885
- Guide requests
- 55
- Rate
- 6.3%
Who they are
Declared age and gender, alone or layered on any of the above
- Visitors
- 1,044
- Guide requests
- 44
- Rate
- 4.3%
What they read
The travel stories and destination guides around your ad
- Visitors
- 1,044
- Guide requests
- 39
- Rate
- 3.8%
| Audience | Visitors | Guide requests | Rate |
|---|---|---|---|
What they search for The trips, places and dates they type into a search box | 885 | 55 | 6.3% |
Who they are Declared age and gender, alone or layered on any of the above | 1,044 | 44 | 4.3% |
What they read The travel stories and destination guides around your ad | 1,044 | 39 | 3.8% |
A traveler matched by two audiences is credited to both in proportion; the totals add back to the 139 guide requests above. We never see names or email addresses.
Your pictures, best first
by click-throughClick-through is clicks per impression: what the picture and headline earn on the page. The account average is 0.32%. The guide request rate beside it says whether the people a picture brought were the right ones.
Best click-throughThe lighthouse trail, one weekend at a time
Short breaks
- Click-through
- 0.32%
- Clicks
- 3,574
- Guide requests
- 139 · 4.7%
Where they came from
3,574 clicksBy state, from the traveler’s own location. Hover a state or a row.
Top states
Campaign report and target summary
3,574 clicks| Campaign | Status | Target | Delivered | Views | Desktop | Mobile | Arrived | Guide requests |
|---|---|---|---|---|---|---|---|---|
| Short breaks · 1 campaign | ||||||||
 The lighthouse trail, one weekend at a time VW-0311 · Live September 1 · 22 days | Active | 5,000 | 3,574 | 1,115,167 | 1,067 | 2,507 | 2,972 | 139 |
| Total | 5,000 | 3,574 | 1,115,167 | 1,067 | 2,507 | 2,972 | 139 | |
The lighthouse trail, one weekend at a time
Active- Delivered
- 3,574 / 5,000
- Arrived
- 2,972
- Guide requests
- 139
About these numbers
ClicksWhat the ad network counts, and what self-serve credit is drawn against. Refreshed through the day; the network’s own figures can run up to two and a half hours behind, so today fills in by the evening.
Visitors who arrivedClicks that became a page load our tracking saw. The gap is people who tap and leave before the page opens. You can check every visit in your own analytics.
Guide requestsCounted on the page where the traveler takes the step — your form, or one we build. We report what happened; we never promise a number of guide requests.