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KJ-1043 · changes go to our team before anything changes live

1 · What it says

Format

A picture, a headline and a line of text, in the feeds on news and travel sites.

Headline

40 of 70 · long headlines are cut short on phones after about 60

Text

0 of 120 · optional: a line under the headline, where the site shows one

Trip

Picture

Ours, or your own. Your own picture never leaves your browser in the demo.

2 · Where it sends people

Page address

We check it loads before anything runs, and keep checking while it does.

3 · Who sees it

Audiences

Pick one or more. Each audience's monthly reach appears here once your account is connected to the ad network.

Departure airports

Pick where your travelers leave from. We reach people who live within easy reach of each.

Search demand

Sample, past 7 days: "small-group tours to Japan" searched most in Washington, California, Minnesota.

Ages

Optional. Leave all off to reach any age.

Markets

4 · How many, and when

Click target

It stops by itself when it gets there.

Devices

Start

Deliver by

5 · Before you send

0 of 2

The rules that apply to this ad, from where it runs and what it says. Answer each; we check the same list at review.

US lodging prices include every mandatory fee, and fares are the full price.

The FTC's rule on hidden fees and the DOT's full-fare rule.

Everything in the ad is accurate and the page says the same; nothing promises what the trip does not deliver.

The one rule every market shares.

6 · Anything we should know

Notes for our team

Optional. A booking deadline, a price that changes, a word you never use.

Smart build

for tour operator campaigns
  • Name the route and the number of daysTravelers comparing tours look for both before they click.
  • Show the place at its best, in its seasonThe picture sells the trip; the itinerary closes it.
  • Give the group size and the next departureA date gives someone about to decide a reason to ask now.

In your portal, these come from how campaigns like yours have done. Here they are examples.

Preview

how it appears on a news site

Iceland's Ring Road, in groups of twelve

Kestrel Journeys · Sponsored

Iceland's Ring Road, in groups of twelve

Kestrel Journeys

On every device · United States

Ready to send

6 of 7
  • Headlinedone
  • Tripdone
  • Picturedone
  • Where it sends peopledone
  • Who sees itdone
  • Target and deliver-by datedone
  • Before you sendto do

4,500 clicks by September 30 · credit is drawn as the clicks come in

Kestrel Journeys is a made-up brand. Every number in this demo is sample data.