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Reports

Clicks, the visitors who arrived and the inquiries they sent, across your campaigns.

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September 1–22, 2026month to date
Showing one campaign: Iceland's Ring Road, in groups of twelve

Clicks

3,136

of 4,500 target

Visitors who arrived

2,549

81% of clicks · counted by our tracking on the page

Inquiries

54

2.1% of visitors sent an inquiry

Device split

3,136 clicks
  • Mobile and tablet2,01364%
  • Desktop1,12336%

0.35% of 891,274 ad views were clicked.

Daily performance

Where your inquiries came from

by the audience that found them

Every inquiry is traced back through the visit and the click to the audience that found the traveler first. The rate is inquiries per visitor who arrived; the account average is 2.1%.

  • Already in the market

    Travelers researching, comparing and pricing where you are or what you sell right now

    Visitors
    910
    Inquiries
    20
    Rate
    2.2%
  • Opening emails from brands like yours

    People who open newsletters from your competitors

    Visitors
    730
    Inquiries
    17
    Rate
    2.3%
  • Near the airports you fly from

    Within reach of your departure points

    Visitors
    910
    Inquiries
    17
    Rate
    1.9%

A traveler matched by two audiences is credited to both in proportion; the totals add back to the 54 inquiries above. We never see names or email addresses.

Your pictures, best first

by click-through

Click-through is clicks per impression: what the picture and headline earn on the page. The account average is 0.35%. The inquiry rate beside it says whether the people a picture brought were the right ones.

  • Best click-through

    Iceland's Ring Road, in groups of twelve

    Iceland

    Click-through
    0.35%
    Clicks
    3,136
    Inquiries
    54 · 2.1%

Where they came from

3,136 clicks

By state, from the traveler’s own location. Hover a state or a row.

Alaska: 5 clicksAlabama: 14 clicksArkansas: 7 clicksArizona: 76 clicksCalifornia: 423 clicksColorado: 77 clicksConnecticut: 45 clicksDistrict of Columbia: 21 clicksDelaware: 7 clicksFlorida: 199 clicksGeorgia: 90 clicksHawaii: 17 clicksIowa: 11 clicksIdaho: 11 clicksIllinois: 147 clicksIndiana: 26 clicksKansas: 12 clicksKentucky: 12 clicksLouisiana: 17 clicksMassachusetts: 171 clicksMaryland: 55 clicksMaine: 10 clicksMichigan: 52 clicksMinnesota: 79 clicksMissouri: 25 clicksMississippi: 6 clicksMontana: 8 clicksNorth Carolina: 85 clicksNorth Dakota: 3 clicksNebraska: 8 clicksNew Hampshire: 14 clicksNew Jersey: 119 clicksNew Mexico: 12 clicksNevada: 27 clicksNew York: 342 clicksOhio: 51 clicksOklahoma: 14 clicksOregon: 69 clicksPennsylvania: 108 clicksRhode Island: 12 clicksSouth Carolina: 26 clicksSouth Dakota: 3 clicksTennessee: 34 clicksTexas: 227 clicksUtah: 32 clicksVirginia: 84 clicksVermont: 6 clicksWashington: 199 clicksWisconsin: 34 clicksWest Virginia: 4 clicksWyoming: 2 clicks

Top states

Campaign report and target summary

3,136 clicks
  • Iceland's Ring Road, in groups of twelve

    Active
    Delivered
    3,136 / 4,500
    Arrived
    2,549
    Inquiries
    54

About these numbers

ClicksWhat the ad network counts, and what self-serve credit is drawn against. Refreshed through the day; the network’s own figures can run up to two and a half hours behind, so today fills in by the evening.

Visitors who arrivedClicks that became a page load our tracking saw. The gap is people who tap and leave before the page opens. You can check every visit in your own analytics.

InquiriesCounted on the page where the traveler takes the step — your form, or one we build. We report what happened; we never promise a number of inquiries.

Kestrel Journeys is a made-up brand. Every number in this demo is sample data.