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The audience we built for each campaign, in plain words, and the people you would rather leave out.
Every campaign gets its own audience, built from the page it sends people to and the note you wrote when you sent it: the signals that fit, sized with the ad network’s own numbers. Each line below is one way the network finds people, in plain words; none uses a list of names. The figures are sample numbers.
Northern Europe
Already pricing a Norway cruise
55 · 44%
Opened emails from premium cruise lines
44 · 35%
Aged 55 and over
27 · 21%
What each line brought: 126 brochure requests this month, every one credited to the audience that found the traveler first.
Mediterranean
Searched for Greek islands cruises
41 · 42%
Already pricing a Mediterranean cruise
31 · 32%
Read about the Greek islands
25 · 26%
What each line brought: 97 brochure requests this month, every one credited to the audience that found the traveler first.
Alaska
Searched for Alaska cruises for 2027
36 · 48%
Live within reach of Seattle and Vancouver
23 · 31%
Aged 55 and over
16 · 21%
What each line brought: 75 brochure requests this month, every one credited to the audience that found the traveler first.
Caribbean
Searched for cruises from Miami or Fort Lauderdale
36 · 28%
Saw this sailing before and came backour page
31 · 24%
Opened emails from premium cruise lines
26 · 20%
Live within reach of the Miami cruise port
20 · 16%
Read about the Caribbean islands
16 · 12%
What each line brought: 129 brochure requests this month, every one credited to the audience that found the traveler first. Only when your campaign lands on an advertorial page we build and host: that is how we see who came back and who inquired.
River cruises
Like the travelers who inquired on this pageour page
35 · 44%
Aged 60 and over
25 · 32%
Opened emails from river cruise lines
19 · 24%
What each line brought: 79 brochure requests this month, every one credited to the audience that found the traveler first. Only when your campaign lands on an advertorial page we build and host: that is how we see who came back and who inquired.
Expeditions
Already pricing an expedition cruise
Aged 50 and over
Like the travelers who booked from this pageour page
What each line brought appears here once the campaign has run. Only when your campaign lands on an advertorial page we build and host: that is how we see who came back and who inquired.
Mediterranean
Searched for Croatia cruises
30 · 64%
Read about Dubrovnik and the Dalmatian coast
17 · 36%
What each line brought: 47 brochure requests this month, every one credited to the audience that found the traveler first.
A list of people you would rather not pay to reach again, past bookers most often. Every address is scrambled on this page before it leaves your browser, so neither we nor the ad network ever see an email; the network matches the scrambled form against its own. A campaign leaves a list out from its create form.
Adding a list is paused for now, while we settle how the ad network may use them.
Past customers, 2024 to 2026 On the ad network
4,812 scrambled addresses · to leave out
This month's brochure requests Kept here
640 scrambled addresses · to leave out · Kept here until it reaches 1,000 addresses
The ad network matches lists of 1,000 or more. A smaller one is kept here and goes across when it grows.
A plan is written when we build the campaign and changed when the results say so. Nothing in it is a forecast of clicks.