Tracking

Put this on every page of your site, before the closing body tag, or add it as a Custom HTML tag in Google Tag Manager. It sets no cookie, and we never store a visitor's IP address, name or email: each visitor is counted by a code that changes every day. As it comes, it keeps nothing in the visitor's browser: each visit is credited from the ad link it arrived on.

To credit a booking made on a later visit to the ad that brought them, the tag can keep the ad's details in the visitor's browser for 30 days. UK law needs the visitor's consent for that, so it only happens when your site asks for it: add data-store="on" to a tag that loads only after they say yes (in Google Tag Manager, fire it on your consent trigger), or call tf('consent') on each page once they have agreed, before reporting a booking. Our privacy policy describes what the tag collects; link to it from yours.

When an inquiry or a booking happens, tell the tag from your own code: tf('inquiry'), tf('booking', {value: 1200, currency: 'GBP'}) or tf('call'). Or use a thank-you page rule below, which needs no code.

Give us your own pixel ids and the people our campaigns reach become audiences in your own ad accounts: everyone who saw or clicked your ads (the ad network fires your pixel on each impression and click), and everyone who read a page we host for you, with a lead event on the thank-you so you can leave out the people who already asked. The audiences build where you already advertise. We keep none of it.

Meta

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Google Ads

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On your ads

4 image pixels, on every campaign built from now on

On our pages

Last loaded 22 Sept, 18:20

A visit to a page whose address starts with the path counts as that outcome, once per visitor per day. The simplest way to count inquiries without touching code.

• /thank-youAn inquiry
• /brochure/sentAn inquiry

If you send visitors on to others, such as member hotels and tour operators, list their sites here. A click from a page with our tag to one of them counts as a partner referral, once per visitor per partner a day, with no code on your side. Clicks to sites not on the list are not kept. To have the dashboard call your results partner referrals, choose it under What you count in Settings.