Built by people who
have run this money before
The Fifteen is a performance marketing agency for travel brands: destinations, cruise lines, tour operators and airlines. We find the travelers who are about to decide, put your offer in front of them, and show you exactly where the money went.
The name
The gate closes fifteen minutes before departure.
Walk through a terminal and everyone in it is going somewhere. At the kerb, at check-in, in the bar, in duty-free, they are a crowd, and every advertisement on every wall is being ignored by all of them. Then, fifteen minutes before a gate closes, there is one room where everyone is going and nobody is still deciding whether.
That certainty is the only part of the journey worth paying for. Most media buying pays for the whole terminal. We buy the gate: we find the people who are that sure about a trip and put your offer in front of them, before they have chosen who to book it with. That is the fifteen, and it is the whole idea.
Who you’ll
work with
Russell Goodall
The Fifteen
Led by Russell Goodall — more than ten years in performance marketing, first as a top-performing travel affiliate, then running native acquisition for one of the world’s largest travel deal publishers.
You get the A-team by default, because there is no B-team.
He works with a hand-picked group of specialists in media buying, audience data and campaign build. The person you talk to is the person doing the work — no account layer, no handover.
How the work is built
Senior people only. The person you talk to runs the campaign.
There is no account layer and no handover. Audience data, media buying, campaign build and reporting sit with the same people from the first call to the last report, and we have built the tools ourselves wherever the ones for sale did not do the job.
Audience data
The audience is built from behavior, never demographics: search terms, engagement with competitors' email, proximity to the departure points the fares fly from. No addresses, no personal data. Just intent, right now.
Media buying
Native and paid social, bought daily by the people who planned the campaign, in the same auctions we spend our own money in on the travel sites we run ourselves.
Campaign build
Landing pages, tracking, the live report and the video call rooms, built in-house whenever nothing off the shelf does the job. The campaign comes first; the building serves it.
Reporting
Every campaign produces a live page with origin markets and delivery against target: a link that is correct the moment it is opened, not a PDF at month end. The full list of sites the money ran on is in build.
What we will not do
Three lines we do not cross.
- Collect personal data
The audiences are built from signals, not addresses. We do not build lists of people, and we never will.
- Claim what we cannot show
We cannot tell you we caused the booking, and nobody honestly can. We report who we reached, on what signal, where the money ran, and what they did when they arrived.
- Hide where the money went
We are building every site your money ran on into the live report — the ones we kept and the ones we cut. When the network is the placement, there is nothing to disclose. We will disclose.
The company
A London agency working the US, UK, EU and Australian markets.
The Fifteen is a trading name of All Good Marketing Ltd, registered in England and Wales (company number 15863529, VAT 477890037), with its registered office at 86-90 Paul Street, London, England, United Kingdom, EC2A 4NE. Clients are billed in their own currency and calls are booked in their own time zone.
We prove it first: three months to show results, then it is your call — another three months, or three years. The record so far →
Talk to the people who will run it
Twenty minutes, on our own video platform, with the person who would build your campaign. Tell us what you sell and where, and we will tell you honestly whether the travelers you need are out there.