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The audience we built for each campaign, in plain words, and the people you would rather leave out.
Every campaign gets its own audience, built from the page it sends people to and the note you wrote when you sent it: the signals that fit, sized with the ad network’s own numbers. Each line below is one way the network finds people, in plain words; none uses a list of names. The figures are sample numbers.
Japan
Already pricing a Japan trip for October or November
24 · 31%
Searched for Japan tours in autumn
23 · 29%
Opened newsletters from small-group tour operators
22 · 28%
Read about Kyoto's temples and the autumn colours
9 · 12%
What each line brought: 78 inquiries this month, every one credited to the audience that found the traveler first.
Iceland
Already pricing an Iceland trip
20 · 37%
Opened newsletters from adventure tour brands
17 · 31%
Live within reach of Seattle, Boston and New York airports
17 · 31%
What each line brought: 54 inquiries this month, every one credited to the audience that found the traveler first.
Peru
Searched for Machu Picchu tours and treks
19 · 45%
Aged 45 to 70
15 · 36%
Read about Peru and the Sacred Valley
8 · 19%
What each line brought: 42 inquiries this month, every one credited to the audience that found the traveler first.
Vietnam
Like the travelers who inquired on this pageour page
21 · 40%
Searched for Vietnam tours
16 · 31%
Opened newsletters from tour operators selling South-East Asia
15 · 29%
What each line brought: 52 inquiries this month, every one credited to the audience that found the traveler first. Only when your campaign lands on an advertorial page we build and host.
Japan
Read this page before and came backour page
10 · 42%
Already pricing a Japan trip for spring
8 · 33%
Searched for cherry blossom dates
6 · 25%
What each line brought: 24 inquiries this month, every one credited to the audience that found the traveler first. Only when your campaign lands on an advertorial page we build and host.
Patagonia
Already pricing a trekking trip
Aged 30 to 55
Live within reach of Houston, Miami and New York airports
What each line brought appears here once the campaign has run.
Morocco
Already pricing a Morocco trip
14 · 61%
Read about Marrakech and the Sahara
9 · 39%
What each line brought: 23 inquiries this month, every one credited to the audience that found the traveler first.
Norway
Opened newsletters from northern-lights tour brands
17 · 40%
Read this page before and came backour page
14 · 33%
Like the travelers who inquired on this pageour page
11 · 26%
What each line brought: 42 inquiries this month, every one credited to the audience that found the traveler first. Only when your campaign lands on an advertorial page we build and host.
A list of people you would rather not pay to reach again, past bookers most often. Every address is scrambled on this page before it leaves your browser, so neither we nor the ad network ever see an email; the network matches the scrambled form against its own. A campaign leaves a list out from its create form.
Adding a list is paused for now, while we settle how the ad network may use them.
Past customers, 2024 to 2026 On the ad network
4,812 scrambled addresses · to leave out
This month's inquiries Kept here
640 scrambled addresses · to leave out · Kept here until it reaches 1,000 addresses
The ad network matches lists of 1,000 or more. A smaller one is kept here and goes across when it grows.
A plan is written when we build the campaign and changed when the results say so. Nothing in it is a forecast of clicks.