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Our tag on your pages, or on a page we host, is what turns clicks into arrivals and outcomes on your dashboard. Without it those figures read none recorded.
Put this on every page of your site, before the closing body tag, or add it as a Custom HTML tag in Google Tag Manager. It sets no cookie, and we never store a visitor's IP address, name or email: each visitor is counted by a code that changes every day. As it comes, it keeps nothing in the visitor's browser: each visit is credited from the ad link it arrived on.
To credit a booking made on a later visit to the ad that brought them, the tag can keep the ad's details in the visitor's browser for 30 days. UK law needs the visitor's consent for that, so it only happens when your site asks for it: add data-store="on" to a tag that loads only after they say yes (in Google Tag Manager, fire it on your consent trigger), or call tf('consent') on each page once they have agreed, before reporting a booking. Our privacy policy describes what the tag collects; link to it from yours.
<script src="https://thefifteen.uk/t.js" data-key="demo-kestrel-journeys" async></script>When an inquiry or a booking happens, tell the tag from your own code: tf('inquiry'), tf('booking', {value: 1200, currency: 'GBP'}) or tf('call'). Or use a thank-you page rule below, which needs no code.
Give us your own pixel ids and the people our campaigns reach become audiences in your own ad accounts: everyone who saw or clicked your ads (the ad network fires your pixel on each impression and click), and everyone who read a page we host for you, with a lead event on the thank-you so you can leave out the people who already asked. The audiences build where you already advertise. We keep none of it.
Meta · impression · https://www.facebook.com/tr?id=7342918650012&ev=thefifteen_ad_view&noscript=1Meta · click · https://www.facebook.com/tr?id=7342918650012&ev=thefifteen_ad_click&noscript=1Google Ads · impression · https://googleads.g.doubleclick.net/pagead/viewthroughconversion/118273645/?guid=ON&script=0Google Ads · click · https://googleads.g.doubleclick.net/pagead/viewthroughconversion/118273645/?guid=ON&script=0&label=LdCJ2ta4XqAZEOa&value=1¤cy_code=USDIn Meta, make a website custom audience on the event thefifteen_ad_view or thefifteen_ad_click. In Google Ads, a “website visitors” audience on your tag fills by itself. Visitors who click through to your own site arrive tagged utm_source=thefifteen, so an audience rule on that string catches them too.
A visit to a page whose address starts with the path counts as that outcome, once per visitor per day. The simplest way to count inquiries without touching code.
/thank-youAn inquiry/brochure/sentAn inquiryIf you send visitors on to others, such as member hotels and tour operators, list their sites here. A click from a page with our tag to one of them counts as a partner referral, once per visitor per partner a day, with no code on your side. Clicks to sites not on the list are not kept. To have the dashboard call your results partner referrals, choose it under What you count in Settings.
Our ads already carry these. If you send traffic to the same page from anywhere else, use the plain address, so your own traffic is never counted as ours. They also carry Google Analytics tags (source thefifteen, medium paid_native, the campaign reference), so our visitors show as one line in your own analytics to check ours against. A page address that has its own utm_ tags keeps them, and gets none of ours.
Japan in autumn: 12 days from Tokyo to Kyoto · KJ-1042
https://kestreljourneys.example/japan-autumn?tf=KJ-1042&tfd={platform}&tfs={site}&tfi={campaign_item_id}&tfc={click_id}&utm_source=thefifteen&utm_medium=paid_native&utm_campaign=KJ-1042Iceland's Ring Road, in groups of twelve · KJ-1043
https://kestreljourneys.example/iceland?tf=KJ-1043&tfd={platform}&tfs={site}&tfi={campaign_item_id}&tfc={click_id}&utm_source=thefifteen&utm_medium=paid_native&utm_campaign=KJ-1043Machu Picchu and the Sacred Valley, 10 days · KJ-1044
https://kestreljourneys.example/peru?tf=KJ-1044&tfd={platform}&tfs={site}&tfi={campaign_item_id}&tfc={click_id}&utm_source=thefifteen&utm_medium=paid_native&utm_campaign=KJ-1044Morocco: Marrakech to the Sahara, 9 days · KJ-1045
https://kestreljourneys.example/morocco?tf=KJ-1045&tfd={platform}&tfs={site}&tfi={campaign_item_id}&tfc={click_id}&utm_source=thefifteen&utm_medium=paid_native&utm_campaign=KJ-1045Vietnam north to south, 14 days · KJ-1046
https://thefifteen.uk/l/kestrel-vietnam?tf=KJ-1046&tfd={platform}&tfs={site}&tfi={campaign_item_id}&tfc={click_id}&utm_source=thefifteen&utm_medium=paid_native&utm_campaign=KJ-1046Patagonia's trekking season opens in November · KJ-1047
https://kestreljourneys.example/patagonia?tf=KJ-1047&tfd={platform}&tfs={site}&tfi={campaign_item_id}&tfc={click_id}&utm_source=thefifteen&utm_medium=paid_native&utm_campaign=KJ-1047Northern lights in Norway: 2027 dates now open · KJ-1048
https://thefifteen.uk/l/kestrel-norway-aurora?tf=KJ-1048&tfd={platform}&tfs={site}&tfi={campaign_item_id}&tfc={click_id}&utm_source=thefifteen&utm_medium=paid_native&utm_campaign=KJ-1048Japan's cherry blossom season, spring 2027 · KJ-1049
https://thefifteen.uk/l/kestrel-japan-spring?tf=KJ-1049&tfd={platform}&tfs={site}&tfi={campaign_item_id}&tfc={click_id}&utm_source=thefifteen&utm_medium=paid_native&utm_campaign=KJ-1049L-7K3MQ2 · inquiry · Sep 22, 2:05 PM · KJ-1044
March 2027 · 2 adults
L-9BQ4HT · inquiry · Sep 20, 1:05 PM · KJ-1044
Flexible on dates · 2 adults, 1 child
L-2XPM7D · brochure request · Sep 18, 12:05 PM · KJ-1044
A trip in the next few months · October 2026
L-5RTW8N · inquiry · Sep 16, 11:05 AM · KJ-1044
April 2027 · 4 adults