Reach travelers while they read, before they search

Paid ads that sit among the content on news, travel and lifestyle sites, usually as sponsored stories or recommendations beside an article. They match the look of the page around them, and they are always labeled as ads.

People read about a place long before they search for it, and native reaches them while they read, which search ads cannot. Those readers act less often than people who have already searched, so native pays only when the audience is right, the page is built for them and every site is judged by what it brings. That is the work.

Search reaches people who have already typed the question, and there are only so many of them. Native reaches the ones who have not searched yet, picked by what they read, what they have searched before and the travel emails they open.

By what it brought, not by clicks. Every inquiry, booking, guide request or referral that comes through a page we build, or our tag on yours, carries the site and the ad that sent it, and your report shows each site’s clicks beside what it brought, live.

No. We buy the media in our own accounts, so you never open one. You choose the words, the pictures and your price per click, we build the audience from your page and brief, or hand all of it to us.

A page between the ad and your own site, written like an article: it tells your story first, then takes the request or sends the reader on to you. We write it from your own website in different angles and styles and test them against each other. It is included when we run it for you, and a paid extra if you run it yourself.

Yes, in your own ad accounts. Give us your Meta, Google Ads or LinkedIn pixel ids in your portal and the ad network fires them on every impression and click of your ads; on a page we host they load with the reader’s consent, with a lead event on the thank-you so you can leave out the people who already asked. Clicks through to your own site arrive tagged, so your existing pixels catch those too. The audiences build where you already advertise. We keep none of it, and there is no charge for it.

Run it yourself and you set your own price per click, paid from prepaid credit, and campaigns pause when it runs out; advertorial pages are a paid extra. If we run it for you, you pay a monthly fee plus your clicks, with advertorial pages included, starting with a three-month pilot and then month to month.

Clicks start the day a campaign goes live. Native takes a few weeks to learn which audiences, pages and sites work best for what you sell, so judge it over weeks, not days. That is why a campaign we run for you starts with a three-month pilot.

No. Nobody can honestly promise a number before a campaign has run. We show you what happened, live, in a report you can check against your own analytics.

We check a campaign within one working day of you sending it, and once we say yes, it is live within three more working days. Changes to a live campaign are checked within one working day too.